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Search Engine Optimization: 4 Ways to Make it Work for Your Insurance Agency

You’ve seen it in the news, you’ve read about it in articles and even dabbled with improving your agency’s Google search results – but it’s time to get serious about SEO.


In a normal day, Google processes over 3.5 billion searches.

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Topics: Technology, Marketing, Business

4 ways to best support employees

Boosting employee morale will boost your bottom line, too.

In this day and age, it's crucial that employers recognize that mental health is just as important as physical health when it comes to productivity, effectiveness and the overall happiness of their employees. Understanding how a business can best support its employees is a growing concern – and should be at the forefront of any organization. Take a look at some startling stats from this national survey by Business in the Community on mental health in the workplace:

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By Jessica Wenrich, Integrated Marketing Specialist on Aug 3, 2018 11:00:00 AM

Topics: Business

The 5-day journey of your next great idea

Simple ways to harness your creativity

"Creativity is just connecting things." - Steve Jobs

Deep in your brain, you have about 100 billion nerve cells with trillions of connections. The connections transmit electric signals at an average rate of one signal per second and activate when the brain collects information. When these signals are combined with others, an idea is formed. Many of these signals are waiting to be released, but aren’t free until triggered or connected to something our senses experience from the outside world.

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By Brittany Wolf, Marketing on Jul 27, 2018 1:00:00 PM

Topics: Marketing, Business

Are you a workaholic? Why being too productive is bad for your career.

Permission to play: 5 reasons to have more fun and 4 tips to make it happen. 

If all you do is work, work, work, work, work (Rihanna voice)you might be too productive. And, yes. That's possible. 

Trust me, I understand the sense of pride and accomplishment you get after demolishing a long to-do list. But, hyper-efficiency on a daily basis could actually hold you back.

We're wired to think that work and play are opposites, but in fact, they go hand-in-hand. 

"Unfortunately, play has been saddled with the stigma of being fruitless, frivolous, and only for kids. But, play is quite the opposite. Engaging in play not only heightens creativity, it also strengthens our ability to adapt to change, which is essential to evolution and survival." - Halley Bock, author of Life, Incorporated: A Practical Guide To Wholehearted Living

"All work and no play" is a bad business practice. You can only sprint through the day for so long before you become indifferent, bored or burnt-out. 

5 benefits of play include:

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By Bri Burkhart, Integrated Marketing Specialist on Jul 20, 2018 11:00:00 AM

Topics: Business

Fight the Urge to Procrastinate with 4 Quick Tips

Move one step closer towards a more productive lifestyle.

 Are you reading this knowing that you have something that needs done? Don’t worry, you’re not alone. Whether the task is work related or personal, we all have something that we should be doing but continue to put it off for another time. In fact, 20% of U.S. men and women are chronic procrastinators.

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By Richie Almeida, Integrated Marketing Coordinator on Jul 13, 2018 11:00:00 AM

Topics: Business

De-stress, Decompress and Unwind – 3 Ways to Address Tension

Replace that uneasy, anxious & overwhelmed feeling with a calm, cool & collected demeanor.

Did you know that 33% of U.S. adults feel that they are living with extreme stress? When considering job pressure, money troubles, poor nutrition, sleep deprivation and media overload, it’s no wonder that Americans are stressed out.

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Topics: Business

The #1 Key to Increasing Your Company's Profits

Do better business and more business with this simple but powerful technique.

I’ve long been obsessed with Disney World. People think I’m crazy when I tell them—in all honesty—that I’d rather head there than to a remote tropical island. (On second thought, maybe the best case scenario would be a Disney Cruise…a little Disney/a little island.)

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By Lindsey Elias, Marketing Content Manager on Jun 29, 2018 11:00:00 AM

Topics: Sales, Marketing, Business

What can a little optimism do for you?

The power of positive thinking, and the keys to achieving it

We’ve all been there. You’re on your Monday morning commute to work, still recovering from the weekend and mentally reviewing your workload for the week. You can’t help but feel overwhelmed, stressed or maybe a little anxious.

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By Richie Almeida, Integrated Marketing Coordinator on Jun 22, 2018 11:00:00 AM

Topics: Business

Time management tips from the 34th President

Achieve more during your work day with these simple strategies

It’s the end of another day at the office. You look down at the “to do” list you created that morning and see an immense amount of tasks you weren’t able to cross off beside a select few that you finished. How is this possible? You were busy for what seemed like all day, but ended up with almost nothing to show for it. This feeling isn’t uncommon—your attention span can be very vulnerable in a world that’s so busy.

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By Brittany Wolf, Marketing on Jun 15, 2018 1:00:00 PM

Topics: Business

Why sleep is important and how to get more of it

If you brag about a lack of sleep, you're off base. Try these 4 tips for more sleep.

Have you ever heard, or even worse, participated in a "catching z's" competition?

You come into the office and right off the bat, everyone starts throwing around phrases like, "I was up late working on that proposal last night and I only caught 5 hours of sleep."

Next, someone else steps up to the plate with, "I was up late working on my presentation and I had to get here early to prepare, so I only got 4 hours."

The truth is, both of these people have struck out. Operating on only a few hours of sleep is nothing to brag about. Sleep is important for success. 

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By Bri Burkhart, Integrated Marketing Specialist on Jun 8, 2018 11:00:00 AM

Topics: Business