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An email a day keeps the client away

How to create high quality client emails

Would you rather get $1 per day or $100 per week for the rest of your life?

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By Bri Burkhart, Social Media Coordinator on Feb 23, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Get more value from your time with this quick productivity hack

Make sure to summarize the discussion

Follow-up emails are sometimes overlooked, however, when it comes to keeping people invigorated, informed and on task, they can be critically important if done properly.

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Topics: Value Selling, Sales

The importance of downtime

Take some time for yourself

Chances are you’ve run into 2018 at 100mph with all sorts of goals in mind. Chasing goals is great, but catching those goals actually requires, at times, a slowdown. It is proven that consciously scheduling downtime moments into your day-to-day routine will offer you a plethora of benefits and help your brain operate at its optimum.

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By Lindsey Elias, Marketing Content Manager on Feb 9, 2018 11:30:00 AM

Topics: Value Selling, Sales

Set yourself apart in 1 simple step

Creating die-hard fans

GOT LOYALISTS?

You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company. They are the people who will sing your praises to anyone who will lend an ear; your best walking advertisements.

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By Amber DeFabio, Marketing Coordinator on Feb 2, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Cold calling: The best and the worst

A hard but important practice

Whether we like it or not, cold-calling is still an important part of gaining new clients. Although cold-calling tactics have changed over the years, (thank goodness), the process itself is still necessary in the insurance industry.

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By Lindsey Elias, Marketing Content Manager on Jan 26, 2018 11:30:00 AM

Topics: Value Selling, Sales

The #1 way to sell Professional Liability Coverage to niche markets

Know the differences between coverages

Selling professional liability insurance to niche markets is a fairly new practice, and it’s a great way to increase your agency’s clients. To be successful in the professional liability market, however, it is critical that you fully understand how this coverage differs from general liability, and that you grasp how it impacts the specific business of your targeted audience.

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By Art Seifert, GPM president on Jan 19, 2018 11:30:00 AM

Topics: Value Selling, Sales

1 important New Year's resolution that will take you far

Change your outlook for the better

Optimism is not an easy thing to hold on to. It’s a state of mind that people have to work to achieve. When it becomes a habit, however, you will find that it can improve your personal relationships, business relationships and even your health.

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By Amber DeFabio, Marketing Coordinator on Jan 12, 2018 11:30:00 AM

Topics: Marketing

83% of us react before we do this key skill

Listen first. Act last.

The dark room is eerily quiet as picture after picture appears on the screen. There are sniffles, side conversations, moments of recognition and sadness. As the presentation continues, I think, what is their story? Who did they leave behind? What was their legacy? Each person has their own story to tell. While listening to others, we can hear their pains and joys and also understand what makes them tick.

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By Tina Kerchner, GSB Vice President on Jan 5, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Have you tried this 1 single step to a lasting impression?

Hand writing goes a long way

“Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” – United States Postal Service 

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By Joseph Myers, GHP Marketing Sales Executive on Dec 29, 2017 11:30:00 AM

Topics: Insider, Value Selling, Sales

Would you like fries with that? 3 tips to sell additional coverage

Give your clients what they want

When I pull up to the McDonalds drive-through, I know that I’m going to throw down a Big Mac. And, if I’ve just lost all credibility in your eyes – sue me, they’re delicious. After I order my burger, an inherent test of my self-control follows… “Would you like fries with that?” (For full disclosure, I only go to McDonalds on about a semi-annual basis – and, yes – give me all the fries.)

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By Bri Burkhart, Social Media Coordinator on Dec 22, 2017 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing