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Picture of Amber DeFabio, Marketing

Amber DeFabio, Marketing



We find value in your thoughts

Marketing

By Amber DeFabio, Marketing on April 6, 2018

Please consider taking our three minute survey to help ensure that we always make the most of your time.

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2 mind-blowing paid insurance claims

Claims, Marketing, Sales

By Amber DeFabio, Marketing on March 2, 2018

When rare insurance tales come across your desk, keeping the rarities your clients highlight in mind can actually help you to better cover all of their needs.

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Set yourself apart in 1 simple step

Marketing, Value Selling, Sales, Insider

By Amber DeFabio, Marketing on February 2, 2018

You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company.

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1 important New Year's resolution that will take you far

Marketing

By Amber DeFabio, Marketing on January 12, 2018

As we start a new year, it’s a great time to work on practicing regular optimism. Optimistic attitudes are highly contagious.

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The dreaded "s" word

Sales

By Amber DeFabio, Marketing on September 29, 2017

Let’s face it, salespeople get bum raps. The first word when describing “sales” is “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest” and “manipulative.”

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Making the most of first impressions

Sales

By Amber DeFabio, Marketing on June 30, 2017

Everyone judges and they will form an impression about you instantly. Pay careful attention to the way you spend those first few seconds.

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Stop making these 5 sales mistakes

Sales

By Amber DeFabio, Marketing on June 16, 2017

Let’s skip the pitch and get straight to the good stuff. Regardless of the products you sell, every sales process works similarly.

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Building loyalty: A focus on retention

Marketing

By Amber DeFabio, Marketing on April 12, 2017

Building loyalty is great for both retention and new business; and rewarding your clients doesn’t need to be as complicated and time consuming as it may sound.

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