• Welcome to our insurance selling blog

    Welcome to Backstage with GIG


    Your all access pass to Insurance Broker Amplification

  • Subscribe to our blog
    Subscribe to Backstage with GIG

    Engage in the discussion

  • How to sell value

    Believe in the product

Bri Burkhart, Social Media Coordinator

Recent Posts

Would you like fries with that? 3 tips to sell additional coverage

When I pull up to the McDonalds drive-through, I know that I’m going to throw down a Big Mac. And, if I’ve just lost all credibility in your eyes – sue me, they’re delicious. After I order my burger, an inherent test of my self-control follows… “Would you like fries with that?” (For full disclosure, I only go to McDonalds on about a semi-annual basis – and, yes – give me all the fries.)

Read More
By Bri Burkhart, Social Media Coordinator on Dec 22, 2017 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

A mobile future: Experts have long predicted that the future of insurance is mobile

Ten years ago – if you cared at all about pop culture – you were obsessed with two things: Britney Spears shaving her head and the release of the iPhone. Britney’s life is no longer a constant headline (although, people don’t forget), BUT the iPhone has changed our lives forever (and in a huge way). We have officially transitioned from everything going “electronic” to everything going “mobile.” And the insurance industry is no exception.

Read More
By Bri Burkhart, Social Media Coordinator on Oct 6, 2017 11:30:00 AM

Topics: Marketing

Be aware of these cold calling no-nos

We all know that cold calling isn't the easiest way to gain prospective clients. However, there may be a few things that you are doing to make it harder on yourself. Check out our video and see if you are making these cold calling mistakes.

Read More
By Bri Burkhart, Social Media Coordinator on Aug 18, 2017 11:30:00 AM

Topics: Sales

Finding a pop culture sales & marketing hype-man

Sales and marketing professionals are often haunted by the urban legend of the perfect pitch. Whether you’re trying to sell your product directly to a client, propose a story idea to an editor or develop the prefect billboard headline – sometimes it can feel like you’re pitching in the dark. One thing is for sure, if you’re not excited by your pitch, your audience won’t be either.

Read More
By Bri Burkhart, Social Media Coordinator on Jul 7, 2017 1:30:00 PM

Topics: Marketing

Sharing isn't just caring; it's vital

So, you created an agent/broker Facebook page, and you’re feeling really inspired. Initially, you have lots of great content to share with your audience, but then… you hit the one month mark. You’re out of ideas, it’s no longer fun and you’re tired of spending time searching for new things to share. 

Read More
By Bri Burkhart, Social Media Coordinator on Jun 23, 2017 2:46:02 PM

Topics: Marketing

Becoming the "April the Giraffe" of insurance

Thanks to Animal Adventure Park and April the giraffe, I don’t think I’m alone in admitting that I’ve spent way too much time watching a pregnant giraffe on YouTube. After weeks of watching April mosey around her pen and eat lots of snacks I began to wonder: how did she become such a great marketer?  

Read More
By Bri Burkhart, Social Media Coordinator on Apr 21, 2017 11:59:30 AM

Topics: Marketing

The 3 “be’s” to creating a buzz-worthy Instagram profile

With over 600 million Instagram users today, if you’re not utilizing this photo-centric social media outlet, you might be missing out on valuable leads and connections.

Read More
By Bri Burkhart, Social Media Coordinator on Apr 5, 2017 2:36:41 PM

Topics: Marketing