• Welcome to our insurance selling blog

    Welcome to Backstage with GIG


    Your all access pass to Insurance Broker Amplification

  • Subscribe to our blog
    Subscribe to Backstage with GIG

    Engage in the discussion

  • How to sell value

    Believe in the product

Lindsey Elias, Marketing Content Manager

Recent Posts

7 Incredible Benefits of Lifelong Learning

Is brain exercise the key to a longer life and a bigger budget?

We pride ourselves on getting to the gym and feel guilty if we go too long without a good workout—but how often do we think about exercising our brains? Filling your brain with new thoughts and experiences keeps it healthy, and the benefits of a regularly-exercised brain are tremendous. According to ToYourHealth.com, evidence shows that mental stimulation not only boosts brain function but also reduces the risk of all sorts of diseases and cognitive decline.

Read More
By Lindsey Elias, Marketing Content Manager on Apr 20, 2018 3:35:02 PM

Topics: Business

How to stay focused in a world of interruptions

Work better and faster with these tips to avoid distractions

“Always remember, your focus determines your reality.” – George Lucas

Read More
By Lindsey Elias, Marketing Content Manager on Mar 30, 2018 9:50:42 AM

Topics: Insider, Value Selling, Marketing

Ditch the mob mentality and increase EQ to be better at business

Connect with your clients through emotional intelligence

You’ve heard it before. The key to being a great agent—(or a great businessperson in general, for that matter), is to form authentic connections with your clients and prospective customers. To really, fully understand them.

Read More
By Lindsey Elias, Marketing Content Manager on Mar 16, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

The importance of downtime

Take some time for yourself

Chances are you’ve run into 2018 at 100mph with all sorts of goals in mind. Chasing goals is great, but catching those goals actually requires, at times, a slowdown. It is proven that consciously scheduling downtime moments into your day-to-day routine will offer you a plethora of benefits and help your brain operate at its optimum.

Read More
By Lindsey Elias, Marketing Content Manager on Feb 9, 2018 11:30:00 AM

Topics: Value Selling, Sales

Cold calling: The best and the worst

A hard but important practice

Whether we like it or not, cold-calling is still an important part of gaining new clients. Although cold-calling tactics have changed over the years, (thank goodness), the process itself is still necessary in the insurance industry.

Read More
By Lindsey Elias, Marketing Content Manager on Jan 26, 2018 11:30:00 AM

Topics: Value Selling, Sales

Are you overlooking the #1 way to attain new clients?

People believe each other more than companies

In a recent Insurance Journal poll, agencies reported that their biggest challenge was finding new customers. Growing your book can be time consuming and challenging. Cold-calling really doesn’t work anymore.  It takes effort and energy to make connections, allow people to get to know you, show them the value of what you do, and prompt them to want to do business with you.

Read More
By Lindsey Elias, Marketing Content Manager on Nov 24, 2017 11:30:00 AM

Topics: Marketing

Harnessing the power of loneliness

“Loneliness is a better predictor of early death than smoking a pack of cigarettes per day.”


Read More
By Lindsey Elias, Marketing Content Manager on Oct 13, 2017 11:30:00 AM

Topics: Marketing

Cultivating diversity in the insurance sector

Diversity allows more  people to relate

Diversity has been a subject of discussion across many organizations for years. As a result of society’s evolving demographics, many industry leaders now look to determine whether their associates’ gender and racial composition is representative of the overall population.  

Read More
By Lindsey Elias, Marketing Content Manager on Jul 14, 2017 2:00:00 PM

Topics: Sales

Reading: A key to professional success

Research. Research. Learn.

What do incredibly successful people like Bill Gates, Oprah Winfrey and Mark Zuckerberg have in common? Yes, their fortunes,—but also their love of books and consistent dedication to reading. In a technologically-focused world where reading is becoming a lost art, could it also be the key to unmatched success for those who continue to practice it regularly?

Read More
By Lindsey Elias, Marketing Content Manager on Jun 2, 2017 11:15:10 AM

Topics: Value Selling

Cyber security awareness: A critical need

You can't afford not having this

In a 2015 Forbes online article, IBM CEO Ginni Rometty stated that cyber crime was the greatest threat to every profession, industry and company in the world. Two years later, we have yet to listen.

Read More
By Lindsey Elias, Marketing Content Manager on May 19, 2017 9:36:36 AM

Topics: Technology