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Lindsey Elias, Marketing Content Manager

Recent Posts

The #1 Key to Increasing Your Company's Profits

Do better business and more business with this simple but powerful technique.

I’ve long been obsessed with Disney World. People think I’m crazy when I tell them—in all honesty—that I’d rather head there than to a remote tropical island. (On second thought, maybe the best case scenario would be a Disney Cruise…a little Disney/a little island.)

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By Lindsey Elias, Marketing Content Manager on Jun 29, 2018 11:00:00 AM

Topics: Sales, Marketing, Business

5 Tips to Make the Most Out of Every Meeting

Use these tactics to make your meetings meaningful and productive.

Across all industries, meetings are a necessity. And that's ok--there's lots of power in bringing people together in-person to brainstorm and discuss topics and initiatives. Some of the very best company ideas are discovered this way.

Meetings with clients are shown to be very productive, too. One 2017 study from Mahdi Roghanizad of Western University and Vanessa Bohns of Cornell University noted that when requests are made in-person rather than via email, they are 34 times more successful. Bohns also noted in Harvard Business Review that you would need to request something of 200 people via email to get the same results as asking just six people the same request in person.

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By Lindsey Elias, Marketing Content Manager on May 10, 2018 6:03:27 PM

Topics: Business

The Comfort Zone gets you nowhere

Get uncomfortable to achieve growth and success.

The comfort zone is an easy place to be. It's...well,comfortable. When it becomes our safe space, though, what we may not realize is that being so comfortable is actually stunting our growth. Especially within the professional world, the benefits of stepping outside of your comfort zone can be many, and staying put can hold you back.

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By Lindsey Elias, Marketing Content Manager on May 3, 2018 11:00:00 AM

Topics: Business

7 Incredible Benefits of Lifelong Learning

Is brain exercise the key to a longer life and a bigger budget?

We pride ourselves on getting to the gym and feel guilty if we go too long without a good workout—but how often do we think about exercising our brains? Filling your brain with new thoughts and experiences keeps it healthy, and the benefits of a regularly-exercised brain are tremendous. According to ToYourHealth.com, evidence shows that mental stimulation not only boosts brain function but also reduces the risk of all sorts of diseases and cognitive decline.

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By Lindsey Elias, Marketing Content Manager on Apr 20, 2018 3:35:02 PM

Topics: Business

How to stay focused in a world of interruptions

Work better and faster with these tips to avoid distractions

“Always remember, your focus determines your reality.” – George Lucas

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By Lindsey Elias, Marketing Content Manager on Mar 30, 2018 9:50:42 AM

Topics: Insider, Value Selling, Marketing

Ditch the mob mentality and increase EQ to be better at business

Connect with your clients through emotional intelligence

You’ve heard it before. The key to being a great agent—(or a great businessperson in general, for that matter), is to form authentic connections with your clients and prospective customers. To really, fully understand them.

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By Lindsey Elias, Marketing Content Manager on Mar 16, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

The importance of downtime

Take some time for yourself

Chances are you’ve run into 2018 at 100mph with all sorts of goals in mind. Chasing goals is great, but catching those goals actually requires, at times, a slowdown. It is proven that consciously scheduling downtime moments into your day-to-day routine will offer you a plethora of benefits and help your brain operate at its optimum.

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By Lindsey Elias, Marketing Content Manager on Feb 9, 2018 11:30:00 AM

Topics: Value Selling, Sales

Cold calling: The best and the worst

A hard but important practice

Whether we like it or not, cold-calling is still an important part of gaining new clients. Although cold-calling tactics have changed over the years, (thank goodness), the process itself is still necessary in the insurance industry.

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By Lindsey Elias, Marketing Content Manager on Jan 26, 2018 11:30:00 AM

Topics: Value Selling, Sales

Are you overlooking the #1 way to attain new clients?

People believe each other more than companies

In a recent Insurance Journal poll, agencies reported that their biggest challenge was finding new customers. Growing your book can be time consuming and challenging. Cold-calling really doesn’t work anymore.  It takes effort and energy to make connections, allow people to get to know you, show them the value of what you do, and prompt them to want to do business with you.

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By Lindsey Elias, Marketing Content Manager on Nov 24, 2017 11:30:00 AM

Topics: Marketing

Harnessing the power of loneliness

“Loneliness is a better predictor of early death than smoking a pack of cigarettes per day.”


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By Lindsey Elias, Marketing Content Manager on Oct 13, 2017 11:30:00 AM

Topics: Marketing