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1 important New Year's resolution that will take you far

Optimism is not an easy thing to hold on to. It’s a state of mind that people have to work to achieve. When it becomes a habit, however, you will find that it can improve your personal relationships, business relationships and even your health.

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By Amber DeFabio, Marketing Coordinator on Jan 12, 2018 11:30:00 AM

Topics: Marketing

83% of us react before we do this key skill

The dark room is eerily quiet as picture after picture appears on the screen. There are sniffles, side conversations, moments of recognition and sadness. As the presentation continues, I think, what is their story? Who did they leave behind? What was their legacy? Each person has their own story to tell. While listening to others, we can hear their pains and joys and also understand what makes them tick.

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By Tina Kerchner, GSB Vice President on Jan 5, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Would you like fries with that? 3 tips to sell additional coverage

When I pull up to the McDonalds drive-through, I know that I’m going to throw down a Big Mac. And, if I’ve just lost all credibility in your eyes – sue me, they’re delicious. After I order my burger, an inherent test of my self-control follows… “Would you like fries with that?” (For full disclosure, I only go to McDonalds on about a semi-annual basis – and, yes – give me all the fries.)

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By Bri Burkhart, Social Media Coordinator on Dec 22, 2017 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Elevator pitches: 3 no-nonsense tips in 3 minutes

You have only about 7 seconds to make a lasting initial impression, which is why we’re not going to talk about eye contact, a good handshake or how to dress. You’ve heard those tips before. It’s time to talk about the nitty gritty parts of an elevator pitch.

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By Rob Kuhn, GRP Marketing Representative on Dec 15, 2017 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

What Citizen's Fire Academy taught me about insurance

Armed with full firefighter gear, a hose and tons of adrenaline, we charged into the practice burn building where we were met by a room full of smoke and fire putting off roughly 800°–1,000° F.

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Topics: Insider, Marketing

Are you overlooking the #1 way to attain new clients?

In a recent Insurance Journal poll, agencies reported that their biggest challenge was finding new customers. Growing your book can be time consuming and challenging. Cold-calling really doesn’t work anymore.  It takes effort and energy to make connections, allow people to get to know you, show them the value of what you do, and prompt them to want to do business with you.

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By Lindsey Elias, Marketing Content Manager on Nov 24, 2017 11:30:00 AM

Topics: Marketing

What does your agency's design say about you?

“Design is not just what it looks like and feels like. Design is how it works."  - Steve Jobs

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By Ivy O'Connor, Graphic Designer on Nov 10, 2017 11:30:00 AM

Topics: Marketing

Happy Halloween!

This falls under policy exclusions, right? Happy Halloween!

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By Glatfelter Program Managers on Oct 27, 2017 11:30:00 AM

Topics: Insider, Technology, Value Selling, Sales, Marketing, Underwriting, Risk Control

You need CRM in your life: Here's why

The formal meaning of “CRM” is customer relationship management, referring to strategies and software that enable a company to organize and optimize its customer relations. But, since I speak on an entirely different level than that of a dictionary, I like to think of it as an old-school paper file that has been brought into the current millennium.  

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By Beckie Boateng-Sampong, Marketing Analyst on Oct 20, 2017 11:30:00 AM

Topics: Marketing

Harnessing the power of loneliness

 “Loneliness is a better predictor of early death than smoking a pack of cigarettes per day.”

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By Lindsey Elias, Marketing Content Manager on Oct 13, 2017 11:30:00 AM

Topics: Marketing