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Why you need analytics in your business plan

Without this data, you'll waste time and money

Last night for dinner, I had an apple and brie flatbread with balsamic glaze. Which, let me tell you, was L.O.V.E.L.Y.  However, without the trial-and-error period of analytics that tested out baking times to ensure just the right amount of crispness, I would have had a meal that tasted like cardboard.

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By Beckie Boateng-Sampong, Marketing Analyst on Apr 13, 2018 11:30:00 AM

Topics: Technology, Value Selling, Sales, Marketing

We find value in your thoughts

Help us improve by providing some quick feedback!

From the inception of our Backstage with GIG blog, we've worked to share valuable information in the form of five-minute reads that we hope you've come to look forward to every Friday. We're always looking to grow and improve from your feedback, so in between crafting these blogs, we spend our time searching for the best topics to benefit you. We've found that the blogs that have been best received and responded to are generally focused on social and psychological marketing and business practices. A few of our "fan favorites" include:

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By Amber DeFabio, Marketing Coordinator on Apr 6, 2018 2:53:09 PM

Topics: Marketing

How to stay focused in a world of interruptions

Work better and faster with these tips to avoid distractions

“Always remember, your focus determines your reality.” – George Lucas

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By Lindsey Elias, Marketing Content Manager on Mar 30, 2018 9:50:42 AM

Topics: Insider, Value Selling, Marketing

Ditch the mob mentality and increase EQ to be better at business

Connect with your clients through emotional intelligence

You’ve heard it before. The key to being a great agent—(or a great businessperson in general, for that matter), is to form authentic connections with your clients and prospective customers. To really, fully understand them.

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By Lindsey Elias, Marketing Content Manager on Mar 16, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Clones, clients and crises

3 tips on serving clients during disasters

Do “monkey clone” headlines have you pondering the possibility of a real-life Planet of the Apes situation? Imagine the chaos and confusion that would ensue! Or worse, what if in the disarray of the post-apocalyptic-primate-takeover, you slip on a banana peel and become seriously injured? You’re going to need help. And you’re going to need answers.

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By Bri Burkhart, Social Media Coordinator on Mar 9, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

2 mind-blowing paid insurance claims

Coverages you would never expect

When your clients think of insurance, they likely think of the basics: home, car, property and health – which cover things like, well…their home, car, property and health. But people don’t often think about everything those coverages can include when strange and unusual situations present themselves, and because of that, they may be purchasing incomplete or insufficient coverages.                                                                                                                                   

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By Amber DeFabio, Marketing Coordinator on Mar 2, 2018 11:30:00 AM

Topics: Sales, Marketing, Claims

An email a day keeps the client away

How to create high quality client emails

Would you rather get $1 per day or $100 per week for the rest of your life?

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By Bri Burkhart, Social Media Coordinator on Feb 23, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Set yourself apart in 1 simple step

Creating die-hard fans

GOT LOYALISTS?

You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company. They are the people who will sing your praises to anyone who will lend an ear; your best walking advertisements.

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By Amber DeFabio, Marketing Coordinator on Feb 2, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

1 important New Year's resolution that will take you far

Change your outlook for the better

Optimism is not an easy thing to hold on to. It’s a state of mind that people have to work to achieve. When it becomes a habit, however, you will find that it can improve your personal relationships, business relationships and even your health.

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By Amber DeFabio, Marketing Coordinator on Jan 12, 2018 11:30:00 AM

Topics: Marketing

83% of us react before we do this key skill

Listen first. Act last.

The dark room is eerily quiet as picture after picture appears on the screen. There are sniffles, side conversations, moments of recognition and sadness. As the presentation continues, I think, what is their story? Who did they leave behind? What was their legacy? Each person has their own story to tell. While listening to others, we can hear their pains and joys and also understand what makes them tick.

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By Tina Kerchner, GSB Vice President on Jan 5, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing