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How will millennial agents transform the insurance industry?

Technology, Sales, Marketing

By Abby Astrachan on November 1, 2019

Millennials are entering the job market in ever-increasing numbers. Here's why and how your agency can benefit from them.

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How insurance agents can use Instagram to connect with their communities

Technology, Marketing, Business

Why insurance agents should have an Instagram account + 3 tips to help you connect to your audience...

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High tech = infinite potential! What insurance agents need to know about embracing technology.

Technology, Sales, Marketing

Technology doesn't have to deliver a less-personal experience. With the right resources and strategy, you can use tech to help grow your business.

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Happy or unhappy — you can't ignore your social media audience

Technology, Marketing

By Katrina Eicholtz, Marketing on May 3, 2019

Excellent customer service via social media is becoming increasingly relevant. We're sharing our best practices for engaging with your audience.

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3 Insurance businesses that exposed client data + 2 ways you can help prevent your agency from being next

Technology, Business

Cybersecurity is the #2 concern across businesses of all sizes. In fact, 52% of businesses believe that suffering a cyberattack is inevitable. Insurance agents and agencies are especially...

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Your agency has a few things to learn from Amazon

Technology, Business

By Katrina Eicholtz, Marketing on December 21, 2018

Have you heard of the Amazon Effect? This phenomenon has changed the way we buy, sell and shop. Want to know more? Read on to learn how Amazon has changed the marketplace and what it means...

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How can new technology help your insurance agency?

Technology, Marketing, Business

By Jessica Wenrich, Marketing on November 16, 2018

Meeting the needs and expectations of your customers should be the driving force behind going digital. Learn more about new technologies that can help your agency and it's customers.

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Wait... I can use Facebook to gather leads for my agency?!?

Technology, Sales, Marketing, Business

By Katrina Eicholtz, Marketing on October 5, 2018

Wondering how you can gather leads for your insurance agency using Facebook? Upgrade your social media marketing efforts with these simple steps for getting the most out of Facebook ads and...

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Search Engine Optimization: 4 Ways to Make it Work for Your Insurance Agency

Technology, Marketing, Business

By Katrina Eicholtz, Marketing on August 9, 2018

With 3.5 billion Google searches performed each day, your agency needs to stand out against the noise online. Search engine optimization is the practice of improving the quality and...

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Why you need analytics in your business plan

Technology, Value Selling, Sales, Marketing

By Beckie Boateng-Sampong, Marketing on April 13, 2018

We need to know what our customers are interested in and how they respond to us vs. our competitors. If we ignore this information and carry out campaigns and sales processes without any...

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