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Why agent + client relationships are a lot like marriage. Plus, 3 tips to build better connections.

Marketing

By Bri Burkhart, Marketing on December 7, 2018

A strong emotional connection with a brand is a stronger driver of customer loyalty than factors like ‘ease’ and ‘effectiveness’ — making relationships key for an insurance agency's...

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Build a positive online reputation and keep it protected

Business, Marketing

By Richie Almeida, Marketing on November 30, 2018

Keeping up with your online reputation is critical, and could potentially drive customers your way. Reputation management can be intimidating, but with the help of these quick tips, you can...

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How can new technology help your insurance agency?

Technology, Business, Marketing

By Jessica Wenrich, Marketing on November 16, 2018

Meeting the needs and expectations of your customers should be the driving force behind going digital. Learn more about new technologies that can help your agency and it's customers.

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Is your insurance agency making these 3 Facebook mistakes?

Marketing

By Bri Burkhart, Marketing on October 19, 2018

Are you looking for Facebook marketing tips for your insurance agency? In order to increase engagement and sales, agents should try to create a social media presence that follows these 3...

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Wait... I can use Facebook to gather leads for my agency?!?

Marketing, Sales, Business, Technology

By Katrina Eicholtz, Marketing on October 5, 2018

Wondering how you can gather leads for your insurance agency using Facebook? Upgrade your social media marketing efforts with these simple steps for getting the most out of Facebook ads and...

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Your customers don't like the insurance industry. And, that's a good thing.

Marketing

By Bri Burkhart, Marketing on September 21, 2018

Why customer service is important for insurance agents and 3 ways agents can utilize customer service to increase their retention rate

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4 ways to encourage learning and growth in your agency

Business

By Jessica Wenrich, Marketing on September 6, 2018

The insurance industry offers ample opportunity for advancement - here are 4 ways to encourage learning and growth in your agency.

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How do you leverage LinkedIn and grow your network?

Business, Marketing, Sales

By Staci Cretu, Marketing on August 24, 2018

Learn how to leverage LinkedIn for professional networking and marketing. How to set up your profile and tips to connect with your audience and grow your connections on LinkedIn.

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Search Engine Optimization: 4 Ways to Make it Work for Your Insurance Agency

Business, Technology, Marketing

By Katrina Eicholtz, Marketing on August 9, 2018

With 3.5 billion Google searches performed each day, your agency needs to stand out against the noise online. Search engine optimization is the practice of improving the quality and...

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4 ways to best support employees

Business

By Jessica Wenrich, Marketing on August 3, 2018

Boosting employee morale will boost your bottom line, too. Here are 4 incredible ways to best support your employees.

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