• Welcome to Backstage with GIG

    Welcome to Backstage with GIG


    Your all access pass to Insurance Broker Amplification

  • Close-the-Deal.jpg

    Subscribe to Backstage with GIG


    Engage in the discussion

  • CRM.jpg

    How to sell value


    Believe in the product

Picture of Art Seifert, Glatfelter Program Managers

Art Seifert, Glatfelter Program Managers

Arthur is a fitness enthusiast, a grandfather, philosopher and possessor of a wretched wit.


New producers … know your numbers

Value Selling

Selling insurance is hard work but once you know your numbers and have the discipline required, you can move mountains.

Continue Reading
Value selling: Are you selling to a group?

Value Selling

Selling to a group or board can be very challenging. What can you do to stand out? Read more for suggestions.

Continue Reading
Agents are concerned with these 3 things

Value Selling

By Art Seifert, Glatfelter Program Managers on September 28, 2016

We need to be competitive when selling insurance. Find out the three tops areas that agents are concerned when providing quality customer service

Continue Reading
Value selling: Creating the opportunity

Value Selling

You don't get the chance to sell value, you have to create the opportunity to sell value. Read about the effort it takes to do so.

Continue Reading
Value selling: Ask these 3 tough questions

Value Selling

Get the top four questions you can ask your prospects when you are looking at selling value over price.

Continue Reading
Honesty in sales matters

Value Selling

Don't waste time on business that isn't interested in value over price.

Continue Reading
Does company culture help build relationships?

Value Selling

Our selling proposition is value. Arriving at this proposition is driven by our culture.

Continue Reading
Do dollars or percentages work better in sales?

Value Selling

Always think of numbers contextually before deciding to use dollars or percentages ... it could mean the world of difference when closing the sale.

Continue Reading
How important is a distribution network?

Value Selling

Our most significant risk is our distribution but our investment in distribution is huge and we are committed to its success.

Continue Reading
The cost of managing risk

Value Selling

The cost in managing risk relies on the predictable cost of risk transfer.

Continue Reading