Why is communication important to clients?

Be more than an email to your clients

Communication is an essential part of our lives. Yet, in many cases, client communications are sacrificed until we need something from them.

According to a survey conducted by the National Association of Professional Insurance Agents:

• 69% of customers want to be contacted when their insurance agent has a suggestion for them to add coverage their organization may be missing or increase coverage where they may be underinsured.
• 81% want to be contacted when their insurance agent has a suggestion for how they could save money.
• 73% want to hear from their insurance agent and provider more often than just at renewal.

What does all of this mean for brokers? You need a regular customer communications program providing information and visibility that their trusted advisor is working for them and is always just a phone call away.

With video, phone calls, social media, newsletters and, of course, email, reaching out to clients is nearly effortless. Building a client relationship depends upon proactive communication that demonstrates a vested interest in your client’s situation, needs and problems.

Keep clients updated on the latest trends in the industry and advise them on coverage that could do more for them or new ways they can reduce risk and protect their organizations.

Watch this blog for our continuing series on various communication methods, best practices, tips and shortcuts that you can use to build a robust communications program. Transform your clients into well-cared for fans.