Engage your clients using social
Social media has created remarkable changes in the way people interact with each other. Now, your clients are incorporating social platforms into their buyers’ journey – oftentimes looking for businesses on social media before going to their website. Capitalizing on social traffic and establishing yourself online can help add value to your sales proposition.
Here’s how:
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Become an authority
As a broker, post content relevant to your clients to position yourself as the expert source of information. Provide your followers with informational articles, how-to’s and advice on navigating the insurance-buying process. Illustrate your knowledge in the field and provide content that showcases your specialties and niche markets. Keep content fresh by sharing industry resources and by writing your own every few months.
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Ask for reviews
Facebook now allows company pages to utilize a review feature – use it! Include a link to your review button in your email signature and create a post asking for a review of your services. Chances are, clients look at your social media pages and having favorable reviews can help build value during the sales process. Additionally, your clients are more apt to trust public peer reviews than testimonials on your website, so use this section to your advantage to gain credibility and build trust.
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Network authentically
Remember, social media isn’t just for talking about your business. Treat online conversations just as you would in real life and don’t spam. Professional sites like LinkedIn provide a platform for agents and brokers to connect and sites like Twitter and Facebook allow you to have two-way conversations with clients. Connecting with like-minded individuals and providing meaningful feedback to conversations allows brokers to build connections and expand their network.