If you follow Art Seifert on LinkedIn, you've likely noticed a new video series making its way onto your screen. Once a month, Art offers a nugget of wisdom to his followers in the form of a video. We figured, why not share these tips with our readers?! So, read and watch on for a little brain boost for your Friday — and, let us know what you'd like us to cover next! We're always on the hunt for new ideas.
Part 1 | Video Series with Art Seifert | Watch Part 2 HERE
Listen as Art Seifert explores the connection between accessibility, responsiveness and ease of
doing business:
Arthur B. Seifert has almost 40 years in the insurance industry, including positions in sales, financial consulting, underwriting and leadership in multiple companies. He currently oversees six niche insurance programs as the President of Glatfelter Program Managers.
1. Put your client at the center of your business
When you put the client at the center of your business and incorporate that thinking into your culture, you will see tremendous improvements to customer experience. This means understanding their motivators, identifying with their pain points and truly developing an appreciation for what they do. The more you work to understand their day-to-day environment, the better your agency team will be able to serve them when they reach out.
2. Use tech to your advantage
Technology has the power to expedite many processes. Using technology to your advantage when it comes to accessibility and responsiveness is a no-brainer — but we'll talk more about tech and it's connection to ease of doing business in a post coming soon. Stay tuned!
3. Learn to delegate
You can't do it all yourself— work with your team to develop a plan to tackle responsiveness. You have a group of people ready and willing to help. Your time is incredibly valuable and you're under constant pressure to produce. Let your team take the reigns on the parts of your day that are keeping you from being available.
These three tips can help you better respond to your clients and help them when they need you, which in turn helps you to build trust and deepen the relationship. Let us know what you do to improve the ease of doing business with your agency by commenting below!