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Picture of Katrina Eicholtz, Marketing

Katrina Eicholtz, Marketing

Katrina has a serious love for strong coffee, great adventures and snuggles with her bulldog. When she isn’t researching interior design inspiration, you can find her testing a new restaurant or Instagramming her life away.


3 trends in the B2C market that we’re loving & how they can be applied in the insurance industry

Marketing

By Katrina Eicholtz, Marketing on March 8, 2019

What trends are we noticing in the business-to-consumer market that can translate to the world of business-to-business insurance? We're covering three of our favorite B2C trends and...

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Your agency has a few things to learn from Amazon

Technology, Business

By Katrina Eicholtz, Marketing on December 21, 2018

Have you heard of the Amazon Effect? This phenomenon has changed the way we buy, sell and shop. Want to know more? Read on to learn how Amazon has changed the marketplace and what it means...

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Wait... I can use Facebook to gather leads for my agency?!?

Technology, Sales, Marketing, Business

By Katrina Eicholtz, Marketing on October 5, 2018

Wondering how you can gather leads for your insurance agency using Facebook? Upgrade your social media marketing efforts with these simple steps for getting the most out of Facebook ads and...

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Search Engine Optimization: 4 Ways to Make it Work for Your Insurance Agency

Technology, Marketing, Business

By Katrina Eicholtz, Marketing on August 9, 2018

With 3.5 billion Google searches performed each day, your agency needs to stand out against the noise online. Search engine optimization is the practice of improving the quality and...

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De-stress, Decompress and Unwind – 3 Ways to Address Tension

Business

By Katrina Eicholtz, Marketing on July 6, 2018

How to de-stress with 3 simple tips, including making rest-time a priority, focusing on exercise and nutrition, and making stress your friend. Stress can be, well, stressful. But, with the...

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Give your e-mail open rates a serious boost

Marketing

By Katrina Eicholtz, Marketing on September 1, 2017

You spend time and effort writing your client emails. How can you guarantee that they won’t be ignored? Address the questions above.

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5 tips for training top-notch producers

Sales

By Katrina Eicholtz, Marketing on July 28, 2017

There are a few things you can do to guarantee that your agents are best prepared when it’s time to put their skills to use.

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