Katrina Eicholtz, Marketing

We're covering trust, relationships, responsiveness, accessibility and how it's all tied together with ease of doing business.

Excellent customer service via social media is becoming increasingly relevant. We're sharing our best practices for engaging with your audience.

What trends are we noticing in the business-to-consumer market that can translate to the world of business-to-business insurance? We're covering three of our favorite B2C trends and...

Have you heard of the Amazon Effect? This phenomenon has changed the way we buy, sell and shop. Want to know more? Read on to learn how Amazon has changed the marketplace and what it means...

Wondering how you can gather leads for your insurance agency using Facebook? Upgrade your social media marketing efforts with these simple steps for getting the most out of Facebook ads and...

With 3.5 billion Google searches performed each day, your agency needs to stand out against the noise online. Search engine optimization is the practice of improving the quality and...

How to de-stress with 3 simple tips, including making rest-time a priority, focusing on exercise and nutrition, and making stress your friend. Stress can be, well, stressful. But, with the...

You spend time and effort writing your client emails. How can you guarantee that they won’t be ignored? Address the questions above.

There are a few things you can do to guarantee that your agents are best prepared when it’s time to put their skills to use.