Be honest and true
Once I had my sea legs as a young producer, I began to understand the importance of setting right sized expectations. This approach is not for the faint of heart and will occasionally blow up in your face. However, I used it successfully to sell value and a higher price.
I was a commercial producer and worked hard to avoid personal lines. But my prized large commercial accounts would occasionally insist we write their personal lines. I told these customers I would write their lines on the condition that I would only quote Chubb and that they were going to be more expensive. And…we were going to schedule all their valuables at an additional premium.
Why? It’s because I did not want to lose a $500K commercial account over a claim where the customer felt ripped off by the insurance company. If they felt ripped off, it was my fault.
Don’t be afraid to make it clear up front that you will likely not be the lowest quote and instead build a well-reasoned case that you will provide the best value and assurance.
Art Seifert, Glatfelter Program Managers
Arthur is a fitness enthusiast, a grandfather, philosopher and possessor of a wretched wit.
If you’ve run out of opportunities and prospecting tactics, it might be time to explore a new industry (or venture down the river, if you will).
Transitioning from an insurance agent to an adviser is about more than how you represent yourself – it's about value selling and providing sound advice.
The real you is who your clients and prospects will connect with. Forget about perfect professionalism and get real to get better results.