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Picture of Beckie Boateng-Sampong, Marketing

Beckie Boateng-Sampong, Marketing

Beckie is an expert coffee drinker during the day and a practiced wine drinker after sundown. When she doesn't have a cup of something in her hand, she is playing with her 2 larger-than-life cats, Tiger and Baby, or making fresh salsa for her beloved coworkers.

Why you need analytics in your business plan

Technology, Value Selling, Sales, Marketing

By Beckie Boateng-Sampong, Marketing on April 13, 2018

We need to know what our customers are interested in and how they respond to us vs. our competitors. If we ignore this information and carry out campaigns and sales processes without any...

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You need CRM in your life: Here's why


By Beckie Boateng-Sampong, Marketing on October 20, 2017

CRM system can enhance your prospecting and your customers’ journeys.

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