Make sure to summarize the discussion
Follow-up emails are sometimes overlooked, however, when it comes to keeping people invigorated, informed and on task, they can be critically important if done properly.
It’s a good rule of thumb to value the time of anyone you are meeting with as much as you value your own time. It goes without saying that time often seems too scarce. In today’s business world, emails often serve as electronic meetings, and take valuable time to open and read. Instead of being full of fluff or a bunch of gratuitous “thank yous,”your follow-up emails can also work to serve a business purpose.
Before sending your next follow-up email, consider recapping a few top-level meeting details and discussing why it was productive while thanking the recipient for their time. This can be done simply and succinctly with bullet points. You can also briefly discuss follow-up items and next steps. Utilizing this small productivity hack can have an incredibly positive impact on your business communications.
This article from Target Marketing discusses the ins and outs of better, more productive follow-up emails. Have a look and let us know what you think below!
Cheryl Warner, Glatfelter Public Practice
Cheryl is a lover of travel, golf and all things animal. You can find her riding her Harley, a Road King, from California to Sturgis, South Dakota with her husband or hanging out with her two golf-loving granddaughters, adorable Yorkies and over-confident cat.
Using this 1 simple business practice can help insurance agents to ensure customer retention success within their agency.