Have the courage to make a sale
Selling value is not the challenge … having the courage to sell value is the challenge. It seems doing the right thing is often doing the most challenging thing. Selling based on price is a simple operation; pull out the proposals and turn to the last page and the one with the lowest total wins. It’s hard to think of the price seller as a professional.
A true professional knows the importance of doing what is right for the client. When an obese person sees a medical weight loss professional, that professional delivers tough news that he/she knows is in the best interest of the client. The professional makes the tough recommendation knowing there will be objections and is prepared to meet them in order to SELL the value.
Art Seifert, Glatfelter Program Managers
Arthur is a fitness enthusiast, a grandfather, philosopher and possessor of a wretched wit.
The real you is who your clients and prospects will connect with. Forget about perfect professionalism and get real to get better results.
One of the best ways to find a new source of premium is to find a new industry to specialize in. But finding the right fit for each agent can be tricky.
Use these 4 simple steps to turn your current clients into your agency's best advertisers. If clients are happy, they will happily win you new business.