The power of a written goal

By Art Seifert, Glatfelter Insurance Group on January 11, 2017

These keep you accountable

Written goals are imperative in sales. But did you know that how the goal is written can impact how your mind interprets it? Goals must be stated in simple, direct and non-interpretive language.


  1. I will write $50,000 in new business commissions in 2017.
  2. I will make 50 cold call dials a week in 2017.

Simple, clear and direct.

Putting the goal in writing and revisiting the goal on a regularly scheduled basis allows your subconscious to go to work. Remember, your brain works even when you aren’t using it. Getting your subconscious into the mix will help drive successful sales behavior. 

What goals have you made this year?


Art Seifert, Glatfelter Insurance Group

Arthur is a fitness enthusiast, a grandfather, philosopher and possessor of a wretched wit.


The information contained in this blog post is intended for educational purposes only and is not intended to replace expert advice in connection with the topics presented. Glatfelter specifically disclaims any liability for any act or omission by any person or entity in connection with the preparation, use or implementation of plans, principles, concepts or information contained in this publication.

Glatfelter does not make any representation or warranty, expressed or implied, with respect to the results obtained by the use, adherence or implementation of the material contained in this publication. The implementation of the plans, principles, concepts or materials contained in this publication is not a guarantee that you will achieve a certain desired result. It is strongly recommended that you consult with a professional advisor, architect or other expert prior to the implementation of plans, principles, concepts or materials contained in this publication.

This blog post may contain the content of third parties and links to third party websites. Third party content and websites are owned and operated by an independent party over which Glatfelter has no control. Glatfelter makes no representation, warranty, or guarantee as to the accuracy, completeness, timeliness or reliability of any third party content. References to third party services, processes, products, or other information does not constitute or imply any endorsement, sponsorship or recommendation by Glatfelter, unless expressly stated otherwise.

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