Value vs price in the aftermath of natural disasters

By Art Seifert, Glatfelter Insurance Group on November 3, 2017

Value is most important after a loss

At any point in time, the probability that a prospective client is going to buy your product can change based upon what is going on in their personal life. 

The devastation of a natural disaster can make a client switch from a product with more value to a cheaper option, especially if they have lost everything. 

The subject of value vs price can be a touchy one in this situation, but there are ways to make sure your client or prospect knows that cheaper isn't always better.

 

 


Art Seifert, Glatfelter Insurance Group

Arthur is a fitness enthusiast, a grandfather, philosopher and possessor of a wretched wit.

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This website may contain the content of third parties and links to third-party websites. Third-party content and websites are owned and operated by an independent party over which Glatfelter Insurance Group has no control. Glatfelter makes no representation, warranty, or guarantee as to the accuracy, completeness, timeliness or reliability of any third-party content. References to third-party services, processes, products, or other information does not constitute or imply any endorsement, sponsorship or recommendation by Glatfelter, unless expressly stated otherwise.