Value is most important after a loss
At any point in time, the probability that a prospective client is going to buy your product can change based upon what is going on in their personal life.
The devastation of a natural disaster can make a client switch from a product with more value to a cheaper option, especially if they have lost everything.
The subject of value vs price can be a touchy one in this situation, but there are ways to make sure your client or prospect knows that cheaper isn't always better.
Art Seifert, Glatfelter Program Managers
Arthur is a fitness enthusiast, a grandfather, philosopher and possessor of a wretched wit.
The real you is who your clients and prospects will connect with. Forget about perfect professionalism and get real to get better results.
One of the best ways to find a new source of premium is to find a new industry to specialize in. But finding the right fit for each agent can be tricky.
Use these 4 simple steps to turn your current clients into your agency's best advertisers. If clients are happy, they will happily win you new business.