Value vs price in the aftermath of natural disasters

Value is most important after a loss

At any point in time, the probability that a prospective client is going to buy your product can change based upon what is going on in their personal life.

The devastation of a natural disaster can make a client switch from a product with more value to a cheaper option, especially if they have lost everything.

The subject of value vs price can be a touchy one in this situation, but there are ways to make sure your client or prospect knows that cheaper isn't always better.

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Value vs price in the aftermath of natural disasters

Value is most important after a loss

Art Seifert, Glatfelter Insurance Group

DISCLAIMER