Agency Online Reputation-1883x500-Joplin

Build a positive online reputation and keep it protected

By Richie Almeida, Integrated Marketing Specialist on November 30, 2018

Consider these tips to boost the community’s perception of your insurance agency

In a day and age where a quick Google search can make or break a potential customer, your online reputation is critical. The internet gives you an opportunity to market your agency, and can be a great tool to build a good reputation. Online reputation management can be a little daunting, but don’t worry, we’ve got your back.  

Your online presence can encompass many things, but let’s take a look at a few that shouldn’t fly by your radar. We can start by focusing on your reviews. 

Ready to grow with Glatfelter? LEARN MORE >>>

Manage your reviews

We’ve all relied on Yelp to help us decide where we'll be eating. In a sea of options, there’s no doubt that the four and five star restaurants stand out. We might take a chance on that 3 star spot, but even that is a risky move. Take this same idea into consideration when inspecting your ratings.

A positive review speaks volumes, and there are statistics that back up this idea. Let’s take a look at some key findings, courtesy of a 2017 local consumer review survey conducted by Bright Local.

  • 85% of consumers trust online reviews as much as personal recommendations
  • Positive reviews make 73% of consumers trust a local business more
  • 49% of consumers need at least a four-star rating before choosing to use a business

Next time your client is satisfied with their experience, ask for a review. After all, Bright Local’s survey also found that 68% of consumers left a local business review when asked – 74% having been asked for their feedback. When you notice a review, respond and engage with your client. You can even take it to the next level and dedicate a page on your site to testimonials.

Click here to learn more about customer reviews and referrals.

Keep the content coming

Wouldn’t we all love to be seen as the go-to experts? Developing content not only keeps you relevant, but it gives you an opportunity to continually create a positive, knowledgeable reputation.

Provide valuable insight and advice in the form of blogs, articles, infographics and videos. When writing content, consider keywords, readability and length. Doing so will help you obtain better search engine results. Don’t forget, consistency is key. Whether publishing on a daily or weekly basis, create a schedule to keep you on track. If you’re consistent and provide value, consumers will return.

Get social

Many businesses engage with their customers on social media. How active are you? Social networking gives you another opportunity to demonstrate your knowledge, so use this as another outlet to publish content and increase exposure.

Most importantly, social media gives you the opportunity to engage with your audience. Take comments and reviews as an opportunity to have a conversation, and do so in a timely fashion. As with content development, you should be posting on a consistent basis.

These tips can be a great starting point on your journey to achieving credibility, but there are many different tactics that can, and should, be considered. Do you have any additional tips to improving an online reputation? Let us know below!



Richie Almeida, Integrated Marketing Specialist

Richie is an avid movie goer with an addiction to Sour Patch Kids. If he isn’t at the movies, he is at the gym or on a hike trying to make up for his bad eating habits.


The information contained in this blog post is intended for educational purposes only and is not intended to replace expert advice in connection with the topics presented. Glatfelter specifically disclaims any liability for any act or omission by any person or entity in connection with the preparation, use or implementation of plans, principles, concepts or information contained in this publication.

Glatfelter does not make any representation or warranty, expressed or implied, with respect to the results obtained by the use, adherence or implementation of the material contained in this publication. The implementation of the plans, principles, concepts or materials contained in this publication is not a guarantee that you will achieve a certain desired result. It is strongly recommended that you consult with a professional advisor, architect or other expert prior to the implementation of plans, principles, concepts or materials contained in this publication.

This blog post may contain the content of third parties and links to third party websites. Third party content and websites are owned and operated by an independent party over which Glatfelter has no control. Glatfelter makes no representation, warranty, or guarantee as to the accuracy, completeness, timeliness or reliability of any third party content. References to third party services, processes, products, or other information does not constitute or imply any endorsement, sponsorship or recommendation by Glatfelter, unless expressly stated otherwise.

Related posts

Here are five ways you can build, expand and strengthen your professional network on LinkedIn.

Continue Reading

Telling a story doesn’t have to be long or complicated—in fact, sometimes simple is best.

Continue Reading

So, you’ve signed up for LinkedIn, filled in all of the basic information (like your work history and education) and contact information—what’s next?

Continue Reading

Submit a Comment