Amber DeFabio, Marketing

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When rare insurance tales come across your desk, keeping the rarities your clients highlight in mind can actually help you to better cover all of their needs.

You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company.

As we start a new year, it’s a great time to work on practicing regular optimism. Optimistic attitudes are highly contagious.

Let’s face it, salespeople get bum raps. The first word when describing “sales” is “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest” and “manipulative.”

Everyone judges and they will form an impression about you instantly. Pay careful attention to the way you spend those first few seconds.

Let’s skip the pitch and get straight to the good stuff. Regardless of the products you sell, every sales process works similarly.

Building loyalty is great for both retention and new business; and rewarding your clients doesn’t need to be as complicated and time consuming as it may sound.