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Picture of Bri Burkhart, Integrated Marketing Specialist

Bri Burkhart, Integrated Marketing Specialist

Bri is an over-enthusiastic dog mom, pop culture fanatic and Instagram addict. She enjoys eating pizza, practicing yoga and hiking.


Clones, clients and crises

Insider, Value Selling, Sales, Marketing

In the event of a high-stress situation, the relationship between you and your client could become fragile and emotional, and it’s critically important to continue to deliver service that...

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An email a day keeps the client away

Insider, Value Selling, Sales, Marketing

Unfortunately, when it comes to email frequency, there is no magic number. The best you can do is know your client, experiment and find a happy medium.

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Would you like fries with that? 3 tips to sell additional coverage

Insider, Value Selling, Sales, Marketing

Just like I know I’m going to order a Big Mac, when your client comes to a meeting, they typically know what insurance products they’re looking to buy.

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A mobile future: Experts have long predicted that the future of insurance is mobile

Marketing

While applications are more prevalent on the retail side of insurance, we can assume it’s just a matter of time before they will impact the commercial side.

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Be aware of these cold calling no-nos

Sales

Cold calling isn't the easiest way to gain perspective clients. However, there may be a few things that you are doing to make it harder on yourself.

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Finding a pop culture sales & marketing hype-man

Marketing

Rather than giving tips for the best sales pitch ever, let’s take a moment to get inspired by finding our own marketing and sales hype-man!

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Sharing isn't just caring; it's vital

Marketing

Make the social media process less painful by using a few reliable sources that frequently post new content.

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Becoming the "April the Giraffe" of insurance

Marketing

Are you using YouTube to promote yourself in the insurance industry? Video is informative, personal and what people want.

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The 3 “be’s” to creating a buzz-worthy Instagram profile

Marketing

Not every social media outlet is useful for every agent but, if your target audience includes people under the age of 30 then Instagram might be a no-brainer.

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