• Glatfelter Agent Blog - Resources for Independent Insurance Agents

    Grow with Glatfelter


    Insights Designed to Promote Your Success

Picture of Bri Cappella, Integrated Marketing Specialist

Bri Cappella, Integrated Marketing Specialist

Bri is an over-enthusiastic dog mom, pop culture fanatic and Instagram addict. She enjoys eating pizza, practicing yoga and hiking.


How insurance agents can boost sales by giving back

Value Selling, Sales, Business

Transitioning from an insurance agent to an adviser is about more than how you represent yourself – it's about value selling and providing sound advice.

Continue Reading
The deadly truth about stress

Insider, Sales

As an insurance agent, you're often there for clients in some of their worst moments — which can be inherently stressful.

Continue Reading
Does your insurance agency need a new source of revenue?

Value Selling, Sales, Marketing, Business

One of the best ways to find a new source of premium is to find a new industry to specialize in. But finding the right fit for each agent can be tricky.

Continue Reading
Why 'it's not personal, it's business' doesn't work in the insurance industry

Value Selling, Sales, Marketing

Let's get personal. Here's how #insurance agents can use relationships to win business:

Continue Reading
How insurance agents can use Instagram to connect with their communities

Technology, Marketing, Business

Why insurance agents should have an Instagram account + 3 tips to help you connect to your audience...

Continue Reading
High tech = infinite potential! What insurance agents need to know about embracing technology.

Technology, Sales, Marketing

Technology doesn't have to deliver a less-personal experience. With the right resources and strategy, you can use tech to help grow your business.

Continue Reading
Barking up the wrong tree? How insurance agents can increase client responsiveness.

Sales, Marketing

How many times do you repeatedly contact a client without getting a response? With billions of emails and calls made each day, we have to find a way to cut through the noise to get a...

Continue Reading
3 Insurance businesses that exposed client data + 2 ways you can help prevent your agency from being next

Technology, Business

Cybersecurity is the #2 concern across businesses of all sizes. In fact, 52% of businesses believe that suffering a cyberattack is inevitable. Insurance agents and agencies are especially...

Continue Reading
Why agent + client relationships are a lot like marriage. Plus, 3 tips to build better connections.

Marketing

A strong emotional connection with a brand is a stronger driver of customer loyalty than factors like ‘ease’ and ‘effectiveness’ — making relationships key for an insurance agency's...

Continue Reading
Is your insurance agency making these 3 Facebook mistakes?

Marketing

Are you looking for Facebook marketing tips for your insurance agency? In order to increase engagement and sales, agents should try to create a social media presence that follows these 3...

Continue Reading