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Picture of Bri Cappella, Integrated Marketing Specialist

Bri Cappella, Integrated Marketing Specialist

Bri is an over-enthusiastic dog mom, pop culture fanatic and Instagram addict. She enjoys eating pizza, practicing yoga and hiking.


A mobile future: Experts have long predicted that the future of insurance is mobile

Marketing

While applications are more prevalent on the retail side of insurance, we can assume it’s just a matter of time before they will impact the commercial side.

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Be aware of these cold calling no-nos

Sales

Cold calling isn't the easiest way to gain perspective clients. However, there may be a few things that you are doing to make it harder on yourself.

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Finding a pop culture sales & marketing hype-man

Marketing

Rather than giving tips for the best sales pitch ever, let’s take a moment to get inspired by finding our own marketing and sales hype-man!

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Sharing isn't just caring; it's vital

Marketing

Make the social media process less painful by using a few reliable sources that frequently post new content.

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Becoming the "April the Giraffe" of insurance

Marketing

Are you using YouTube to promote yourself in the insurance industry? Video is informative, personal and what people want.

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The 3 “be’s” to creating a buzz-worthy Instagram profile

Marketing

Not every social media outlet is useful for every agent but, if your target audience includes people under the age of 30 then Instagram might be a no-brainer.

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