Bri Cappella, Integrated Marketing Specialist

In the event of a high-stress situation, the relationship between you and your client could become fragile and emotional, and it’s critically important to continue to deliver service that...

Unfortunately, when it comes to email frequency, there is no magic number. The best you can do is know your client, experiment and find a happy medium.

Just like I know I’m going to order a Big Mac, when your client comes to a meeting, they typically know what insurance products they’re looking to buy.

While applications are more prevalent on the retail side of insurance, we can assume it’s just a matter of time before they will impact the commercial side.

Cold calling isn't the easiest way to gain perspective clients. However, there may be a few things that you are doing to make it harder on yourself.

Rather than giving tips for the best sales pitch ever, let’s take a moment to get inspired by finding our own marketing and sales hype-man!

Make the social media process less painful by using a few reliable sources that frequently post new content.

Are you using YouTube to promote yourself in the insurance industry? Video is informative, personal and what people want.

Not every social media outlet is useful for every agent but, if your target audience includes people under the age of 30 then Instagram might be a no-brainer.