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Amber DeFabio, Marketing Coordinator

Recent Posts

1 important New Year's resolution that will take you far

Optimism is not an easy thing to hold on to. It’s a state of mind that people have to work to achieve. When it becomes a habit, however, you will find that it can improve your personal relationships, business relationships and even your health.

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By Amber DeFabio, Marketing Coordinator on Jan 12, 2018 11:30:00 AM

Topics: Marketing

The dreaded "s" word

Let’s face it, salespeople get bum raps. When consumers were asked to identify the first word that came to their minds when describing “sales” or “selling,” their most common answers were “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest” and “manipulative.”

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By Amber DeFabio, Marketing Coordinator on Sep 29, 2017 11:30:00 PM

Topics: Sales

Making the most of first impressions

The Harvard Study of Communications stated that it takes just seven seconds to make a first impression on another human being. Just seven seconds. These first impressions, which can be based upon anything from the shoes you are wearing to the tone of your voice, are hard to change once made.

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By Amber DeFabio, Marketing Coordinator on Jun 30, 2017 1:30:00 PM

Topics: Sales

Stop making these 5 sales mistakes

Let’s skip the pitch and get straight to the good stuff. Regardless of the products you sell, every sales process works similarly. Sales tactics that garnish the best results have evolved over time, but have your techniques switched with the changes in demand, or are you using tactics that need to retire? Here are 5 sales techniques to ditch immediately:

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By Amber DeFabio, Marketing Coordinator on Jun 16, 2017 2:00:00 PM

Topics: Sales

Building loyalty: A focus on retention

What companies are you personally loyal to and why? Is it because they always deliver exceptional customer service, or because the quality of their product is top notch? Regardless of your reasoning, the company has probably rewarded you, their loyal client, in some way. In fact, it’s more than likely that, because of this reward, you have referred the company to friends looking for recommendations.

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By Amber DeFabio, Marketing Coordinator on Apr 12, 2017 10:30:00 AM

Topics: Marketing