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Amber DeFabio, Marketing Coordinator

Recent Posts

We find value in your thoughts

Help us improve by providing some quick feedback!

From the inception of our Backstage with GIG blog, we've worked to share valuable information in the form of five-minute reads that we hope you've come to look forward to every Friday. We're always looking to grow and improve from your feedback, so in between crafting these blogs, we spend our time searching for the best topics to benefit you. We've found that the blogs that have been best received and responded to are generally focused on social and psychological marketing and business practices. A few of our "fan favorites" include:

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By Amber DeFabio, Marketing Coordinator on Apr 6, 2018 2:53:09 PM

Topics: Marketing

Clones, clients and crises

3 tips on serving clients during disasters

Do “monkey clone” headlines have you pondering the possibility of a real-life Planet of the Apes situation? Imagine the chaos and confusion that would ensue! Or worse, what if in the disarray of the post-apocalyptic-primate-takeover, you slip on a banana peel and become seriously injured? You’re going to need help. And you’re going to need answers.

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By Amber DeFabio, Marketing Coordinator on Mar 9, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

2 mind-blowing paid insurance claims

Coverages you would never expect

When your clients think of insurance, they likely think of the basics: home, car, property and health – which cover things like, well…their home, car, property and health. But people don’t often think about everything those coverages can include when strange and unusual situations present themselves, and because of that, they may be purchasing incomplete or insufficient coverages.                                                                                                                                   

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By Amber DeFabio, Marketing Coordinator on Mar 2, 2018 11:30:00 AM

Topics: Sales, Marketing, Claims

An email a day keeps the client away

How to create high quality client emails

Would you rather get $1 per day or $100 per week for the rest of your life?

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By Amber DeFabio, Marketing Coordinator on Feb 23, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Set yourself apart in 1 simple step

Creating die-hard fans

GOT LOYALISTS?

You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company. They are the people who will sing your praises to anyone who will lend an ear; your best walking advertisements.

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By Amber DeFabio, Marketing Coordinator on Feb 2, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

1 important New Year's resolution that will take you far

Change your outlook for the better

Optimism is not an easy thing to hold on to. It’s a state of mind that people have to work to achieve. When it becomes a habit, however, you will find that it can improve your personal relationships, business relationships and even your health.

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By Amber DeFabio, Marketing Coordinator on Jan 12, 2018 11:30:00 AM

Topics: Marketing

Would you like fries with that? 3 tips to sell additional coverage

Give your clients what they want

When I pull up to the McDonalds drive-through, I know that I’m going to throw down a Big Mac. And, if I’ve just lost all credibility in your eyes – sue me, they’re delicious. After I order my burger, an inherent test of my self-control follows… “Would you like fries with that?” (For full disclosure, I only go to McDonalds on about a semi-annual basis – and, yes – give me all the fries.)

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By Amber DeFabio, Marketing Coordinator on Dec 22, 2017 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

A mobile future: Experts have long predicted that the future of insurance is mobile

Design using mobility

Ten years ago – if you cared at all about pop culture – you were obsessed with two things: Britney Spears shaving her head and the release of the iPhone. Britney’s life is no longer a constant headline (although, people don’t forget), BUT the iPhone has changed our lives forever (and in a huge way). We have officially transitioned from everything going “electronic” to everything going “mobile.” And the insurance industry is no exception.

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By Amber DeFabio, Marketing Coordinator on Oct 6, 2017 11:30:00 AM

Topics: Marketing

The dreaded "s" word

No we aren't cursing

Let’s face it, salespeople get bum raps. When consumers were asked to identify the first word that came to their minds when describing “sales” or “selling,” their most common answers were “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest” and “manipulative.”

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By Amber DeFabio, Marketing Coordinator on Sep 29, 2017 11:30:00 PM

Topics: Sales

Be aware of these cold calling no-nos

Know what your clients already know

We all know that cold calling isn't the easiest way to gain prospective clients. However, there may be a few things that you are doing to make it harder on yourself. Check out our video and see if you are making these cold calling mistakes.

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By Amber DeFabio, Marketing Coordinator on Aug 18, 2017 11:30:00 AM

Topics: Sales