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Amber DeFabio, Marketing Coordinator

Recent Posts

We find value in your thoughts

Help us improve by providing some quick feedback!

From the inception of our Backstage with GIG blog, we've worked to share valuable information in the form of five-minute reads that we hope you've come to look forward to every Friday. We're always looking to grow and improve from your feedback, so in between crafting these blogs, we spend our time searching for the best topics to benefit you. We've found that the blogs that have been best received and responded to are generally focused on social and psychological marketing and business practices. A few of our "fan favorites" include:

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By Amber DeFabio, Marketing Coordinator on Apr 6, 2018 2:53:09 PM

Topics: Marketing

2 mind-blowing paid insurance claims

Coverages you would never expect

When your clients think of insurance, they likely think of the basics: home, car, property and health – which cover things like, well…their home, car, property and health. But people don’t often think about everything those coverages can include when strange and unusual situations present themselves, and because of that, they may be purchasing incomplete or insufficient coverages.                                                                                                                                   

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By Amber DeFabio, Marketing Coordinator on Mar 2, 2018 11:30:00 AM

Topics: Sales, Marketing, Claims

Set yourself apart in 1 simple step

Creating die-hard fans


You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company. They are the people who will sing your praises to anyone who will lend an ear; your best walking advertisements.

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By Amber DeFabio, Marketing Coordinator on Feb 2, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

1 important New Year's resolution that will take you far

Change your outlook for the better

Optimism is not an easy thing to hold on to. It’s a state of mind that people have to work to achieve. When it becomes a habit, however, you will find that it can improve your personal relationships, business relationships and even your health.

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By Amber DeFabio, Marketing Coordinator on Jan 12, 2018 11:30:00 AM

Topics: Marketing

The dreaded "s" word

No we aren't cursing

Let’s face it, salespeople get bum raps. When consumers were asked to identify the first word that came to their minds when describing “sales” or “selling,” their most common answers were “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest” and “manipulative.”

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By Amber DeFabio, Marketing Coordinator on Sep 29, 2017 11:30:00 PM

Topics: Sales

Making the most of first impressions

We judge as soon as we see

The Harvard Study of Communications stated that it takes just seven seconds to make a first impression on another human being. Just seven seconds. These first impressions, which can be based upon anything from the shoes you are wearing to the tone of your voice, are hard to change once made.

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By Amber DeFabio, Marketing Coordinator on Jun 30, 2017 1:30:00 PM

Topics: Sales

Stop making these 5 sales mistakes

It's about more than selling

Let’s skip the pitch and get straight to the good stuff. Regardless of the products you sell, every sales process works similarly. Sales tactics that garnish the best results have evolved over time, but have your techniques switched with the changes in demand, or are you using tactics that need to retire? Here are 5 sales techniques to ditch immediately:

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By Amber DeFabio, Marketing Coordinator on Jun 16, 2017 2:00:00 PM

Topics: Sales

Building loyalty: A focus on retention

Retention rates matter

What companies are you personally loyal to and why? Is it because they always deliver exceptional customer service, or because the quality of their product is top notch? Regardless of your reasoning, the company has probably rewarded you, their loyal client, in some way. In fact, it’s more than likely that, because of this reward, you have referred the company to friends looking for recommendations.

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By Amber DeFabio, Marketing Coordinator on Apr 12, 2017 10:30:00 AM

Topics: Marketing