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Why you need analytics in your business plan

Without this data, you'll waste time and money

Last night for dinner, I had an apple and brie flatbread with balsamic glaze. Which, let me tell you, was L.O.V.E.L.Y.  However, without the trial-and-error period of analytics that tested out baking times to ensure just the right amount of crispness, I would have had a meal that tasted like cardboard.

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By Beckie Boateng-Sampong, Marketing Analyst on Apr 13, 2018 11:30:00 AM

Topics: Technology, Value Selling, Sales, Marketing

Happy Halloween!

This falls under policy exclusions, right? Happy Halloween!

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By Glatfelter Program Managers on Oct 27, 2017 11:30:00 AM

Topics: Insider, Technology, Value Selling, Sales, Marketing, Underwriting, Risk Control

Cyber security awareness: A critical need

You can't afford not having this

In a 2015 Forbes online article, IBM CEO Ginni Rometty stated that cyber crime was the greatest threat to every profession, industry and company in the world. Two years later, we have yet to listen.

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By Lindsey Elias, Marketing Content Manager on May 19, 2017 9:36:36 AM

Topics: Technology

Taken 4: Ransomeware cyber security

Don't become a victim

Unless you have your system backed up properly or a cyber Liam Neeson with “a certain set of skills,” you can’t afford becoming a victim of ransomeware.

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By GIG Information Security Group on Dec 21, 2016 11:40:42 AM

Topics: Technology

IT Security: Phish baiting

Don't get caught in the trap

This isn't some summer trip you're taking with your father to get away from it all. Once these criminals bait and hook you, they have all they need to steal your information and, sometimes, your money.

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By GIG Information Security Group on Nov 30, 2016 10:27:38 AM

Topics: Technology

IT Security: Practice password safety

Protecy yourself from cyber crimes

With the world becoming more and more interconnected via online resources, it is important to have policies and procedures in place that focus on information technology.

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By GIG Information Security Group on Nov 2, 2016 11:55:45 AM

Topics: Technology

3 ways to build value using social media

Engage your clients using social

Social media has created remarkable changes in the way people interact with each other. Now, your clients are incorporating social platforms into their buyers’ journey – oftentimes looking for businesses on social media before going to their website. Capitalizing on social traffic and establishing yourself online can help add value to your sales proposition.

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By DeAnna Halewski, Vice President of Marketing on Aug 10, 2016 3:55:57 PM

Topics: Technology

How to build relationships with clients?

Do you have the right tools?

As our founder, Art Glatfelter, always said, “The insurance business is a relationship business.” It is a business built on the fundamental principle of trust. In order to have long-term relationships with our clients, we have to work on the relationships and build that trust. 

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By Art Seifert, GPM president on Apr 24, 2016 8:00:00 AM

Topics: Technology