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    How to sell value


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How to stay focused in a world of interruptions

Insider, Value Selling, Marketing

By Lindsey Elias, Marketing on March 30, 2018

You have important professional goals. When your mind becomes distracted by interruptions, however, your productivity and ability to successfully attain those goals is inevitably delayed.

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Ditch the mob mentality and increase EQ to be better at business

Insider, Value Selling, Sales, Marketing

By Lindsey Elias, Marketing on March 16, 2018

To truly connect with an infinitely varied group of people requires something of you: strong emotional intelligence, or EQ.

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Clones, clients and crises

Insider, Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on March 9, 2018

In the event of a high-stress situation, the relationship between you and your client could become fragile and emotional, and it’s critically important to continue to deliver service that...

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An email a day keeps the client away

Insider, Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on February 23, 2018

Unfortunately, when it comes to email frequency, there is no magic number. The best you can do is know your client, experiment and find a happy medium.

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Set yourself apart in 1 simple step

Insider, Value Selling, Sales, Marketing

By Amber DeFabio, Marketing on February 2, 2018

You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company.

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83% of us react before we do this key skill

Insider, Value Selling, Sales, Marketing

If we are formulating our next thought during that time instead of actively listening to our clients, there’s a lot of information that can be missed.

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Have you tried this 1 single step to a lasting impression?

Insider, Value Selling, Sales

The appropriate use of rare, handwritten correspondence can solidify your position as someone to do business with.

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Would you like fries with that? 3 tips to sell additional coverage

Insider, Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on December 22, 2017

Just like I know I’m going to order a Big Mac, when your client comes to a meeting, they typically know what insurance products they’re looking to buy.

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Elevator pitches: 3 no-nonsense tips in 3 minutes

Insider, Value Selling, Sales, Marketing

By Rob Kuhn, Glatfelter Religious Practice on December 15, 2017

An elevator pitch is NOT a sales pitch. Instead of trying to sell a product, you should try to describe what you do to help others.

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What Citizen's Fire Academy taught me about insurance

Insider, Marketing

By Sarah McCauley, Marketing on December 8, 2017

Knowing what a day in your client’s life is like will help you to recognize the importance of your role within your agency and your duty to help serve them.

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