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Why you need analytics in your business plan

Without this data, you'll waste time and money

Last night for dinner, I had an apple and brie flatbread with balsamic glaze. Which, let me tell you, was L.O.V.E.L.Y.  However, without the trial-and-error period of analytics that tested out baking times to ensure just the right amount of crispness, I would have had a meal that tasted like cardboard.

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By Beckie Boateng-Sampong, Marketing Analyst on Apr 13, 2018 11:30:00 AM

Topics: Technology, Value Selling, Sales, Marketing

How to stay focused in a world of interruptions

Work better and faster with these tips to avoid distractions

“Always remember, your focus determines your reality.” – George Lucas

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By Lindsey Elias, Marketing Content Manager on Mar 30, 2018 9:50:42 AM

Topics: Insider, Value Selling, Marketing

Ditch the mob mentality and increase EQ to be better at business

Connect with your clients through emotional intelligence

You’ve heard it before. The key to being a great agent—(or a great businessperson in general, for that matter), is to form authentic connections with your clients and prospective customers. To really, fully understand them.

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By Lindsey Elias, Marketing Content Manager on Mar 16, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Clones, clients and crises

3 tips on serving clients during disasters

Do “monkey clone” headlines have you pondering the possibility of a real-life Planet of the Apes situation? Imagine the chaos and confusion that would ensue! Or worse, what if in the disarray of the post-apocalyptic-primate-takeover, you slip on a banana peel and become seriously injured? You’re going to need help. And you’re going to need answers.

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By Amber DeFabio, Marketing Coordinator on Mar 9, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

An email a day keeps the client away

How to create high quality client emails

Would you rather get $1 per day or $100 per week for the rest of your life?

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By Amber DeFabio, Marketing Coordinator on Feb 23, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Get more value from your time with this quick productivity hack

Make sure to summarize the discussion

Follow-up emails are sometimes overlooked, however, when it comes to keeping people invigorated, informed and on task, they can be critically important if done properly.

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Topics: Value Selling, Sales

The importance of downtime

Take some time for yourself

Chances are you’ve run into 2018 at 100mph with all sorts of goals in mind. Chasing goals is great, but catching those goals actually requires, at times, a slowdown. It is proven that consciously scheduling downtime moments into your day-to-day routine will offer you a plethora of benefits and help your brain operate at its optimum.

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By Lindsey Elias, Marketing Content Manager on Feb 9, 2018 11:30:00 AM

Topics: Value Selling, Sales

Set yourself apart in 1 simple step

Creating die-hard fans

GOT LOYALISTS?

You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company. They are the people who will sing your praises to anyone who will lend an ear; your best walking advertisements.

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By Amber DeFabio, Marketing Coordinator on Feb 2, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Cold calling: The best and the worst

A hard but important practice

Whether we like it or not, cold-calling is still an important part of gaining new clients. Although cold-calling tactics have changed over the years, (thank goodness), the process itself is still necessary in the insurance industry.

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By Lindsey Elias, Marketing Content Manager on Jan 26, 2018 11:30:00 AM

Topics: Value Selling, Sales

The #1 way to sell Professional Liability Coverage to niche markets

Know the differences between coverages

Selling professional liability insurance to niche markets is a fairly new practice, and it’s a great way to increase your agency’s clients. To be successful in the professional liability market, however, it is critical that you fully understand how this coverage differs from general liability, and that you grasp how it impacts the specific business of your targeted audience.

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By Art Seifert, GPM president on Jan 19, 2018 11:30:00 AM

Topics: Value Selling, Sales