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How do you leverage LinkedIn and grow your network?

Sales, Marketing, Business

By Staci Cretu, Marketing on August 24, 2018

Learn how to leverage LinkedIn for professional networking and marketing. How to set up your profile and tips to connect with your audience and grow your connections on LinkedIn.

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The #1 Key to Increasing Your Company's Profits

Sales, Marketing, Business

By Lindsey Elias, Marketing on June 29, 2018

The answer to increasing your company's profits may be more simple than you think. Do better business and more business with this powerful tactic, which can be the key to gaining and...

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Why you need analytics in your business plan

Technology, Value Selling, Sales, Marketing

By Beckie Boateng-Sampong, Marketing on April 13, 2018

We need to know what our customers are interested in and how they respond to us vs. our competitors. If we ignore this information and carry out campaigns and sales processes without any...

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Is an independent agency or direct writer better for you?

Sales

With an independent agency, you have more options than you do with a direct writer. You are able to negotiate with your carriers as they know you have plenty of choices.

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Ditch the mob mentality and increase EQ to be better at business

Insider, Value Selling, Sales, Marketing

By Lindsey Elias, Marketing on March 16, 2018

To truly connect with an infinitely varied group of people requires something of you: strong emotional intelligence, or EQ.

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Clones, clients and crises

Insider, Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on March 9, 2018

In the event of a high-stress situation, the relationship between you and your client could become fragile and emotional, and it’s critically important to continue to deliver service that...

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2 mind-blowing paid insurance claims

Sales, Marketing, Claims

By Amber DeFabio, Marketing on March 2, 2018

When rare insurance tales come across your desk, keeping the rarities your clients highlight in mind can actually help you to better cover all of their needs.

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An email a day keeps the client away

Insider, Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on February 23, 2018

Unfortunately, when it comes to email frequency, there is no magic number. The best you can do is know your client, experiment and find a happy medium.

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Get more value from your time with this quick productivity hack

Value Selling, Sales

Before sending your next follow-up email, recap a few top-level meeting details and discuss why it was productive while thanking the recipient for their time.

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The importance of downtime

Value Selling, Sales

By Lindsey Elias, Marketing on February 9, 2018

Consciously scheduling downtime moments into your day-to-day routine has a plethora of benefits, and is proven to help your brain operate at its optimum.

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