Last night for dinner, I had an apple and brie flatbread with balsamic glaze. Which, let me tell you, was L.O.V.E.L.Y. However, without the trial-and-error period of analytics that tested out baking times to ensure just the right amount of crispness, I would have had a meal that tasted like cardboard.
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Topics: Technology, Value Selling, Sales, Marketing
As a new producer ready to enter the insurance industry, you’ll have to decide who you’d like to work for: an independent agency or a direct writer. Each agency has its own pros and cons, but for me, there was no choice. In my opinion, the benefits of working for an independent agency far outweigh those of a direct writer. Here’s why:
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By
Susan Stropparo, The Glatfelter Agency Manager of Commercial Lines Marketing on
Mar 23, 2018 11:30:00 AM
Topics: Sales
You’ve heard it before. The key to being a great agent—(or a great businessperson in general, for that matter), is to form authentic connections with your clients and prospective customers. To really, fully understand them.
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Topics: Insider, Value Selling, Sales, Marketing
Do “monkey clone” headlines have you pondering the possibility of a real-life Planet of the Apes situation? Imagine the chaos and confusion that would ensue! Or worse, what if in the disarray of the post-apocalyptic-primate-takeover, you slip on a banana peel and become seriously injured? You’re going to need help. And you’re going to need answers.
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Topics: Insider, Value Selling, Sales, Marketing
When your clients think of insurance, they likely think of the basics: home, car, property and health – which cover things like, well…their home, car, property and health. But people don’t often think about everything those coverages can include when strange and unusual situations present themselves, and because of that, they may be purchasing incomplete or insufficient coverages.
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Would you rather get $1 per day or $100 per week for the rest of your life?
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Topics: Insider, Value Selling, Sales, Marketing
Follow-up emails are sometimes overlooked, however, when it comes to keeping people invigorated, informed and on task, they can be critically important if done properly.
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Topics: Value Selling, Sales
Chances are you’ve run into 2018 at 100mph with all sorts of goals in mind. Chasing goals is great, but catching those goals actually requires, at times, a slowdown. It is proven that consciously scheduling downtime moments into your day-to-day routine will offer you a plethora of benefits and help your brain operate at its optimum.
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Topics: Value Selling, Sales
You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company. They are the people who will sing your praises to anyone who will lend an ear; your best walking advertisements.
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Topics: Insider, Value Selling, Sales, Marketing
Whether we like it or not, cold-calling is still an important part of gaining new clients. Although cold-calling tactics have changed over the years, (thank goodness), the process itself is still necessary in the insurance industry.
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Topics: Value Selling, Sales
