• Welcome to Backstage with GIG

    Welcome to Backstage with GIG


    Your all access pass to Insurance Broker Amplification

  • Close-the-Deal.jpg

    Subscribe to Backstage with GIG


    Engage in the discussion

  • CRM.jpg

    How to sell value


    Believe in the product

Wait... I can use Facebook to gather leads for my agency?!?

Marketing, Sales, Business, Technology

By Katrina Eicholtz, Marketing on October 5, 2018

Wondering how you can gather leads for your insurance agency using Facebook? Upgrade your social media marketing efforts with these simple steps for getting the most out of Facebook ads and...

Continue Reading
How do you leverage LinkedIn and grow your network?

Business, Marketing, Sales

By Staci Cretu, Marketing on August 24, 2018

Learn how to leverage LinkedIn for professional networking and marketing. How to set up your profile and tips to connect with your audience and grow your connections on LinkedIn.

Continue Reading
The #1 Key to Increasing Your Company's Profits

Business, Sales, Marketing

By Lindsey Elias, Marketing on June 29, 2018

The answer to increasing your company's profits may be more simple than you think. Do better business and more business with this powerful tactic, which can be the key to gaining and...

Continue Reading
Why you need analytics in your business plan

Marketing, Technology, Sales, Value Selling

By Beckie Boateng-Sampong, Marketing on April 13, 2018

We need to know what our customers are interested in and how they respond to us vs. our competitors. If we ignore this information and carry out campaigns and sales processes without any...

Continue Reading
Is an independent agency or direct writer better for you?

Sales

With an independent agency, you have more options than you do with a direct writer. You are able to negotiate with your carriers as they know you have plenty of choices.

Continue Reading
Ditch the mob mentality and increase EQ to be better at business

Marketing, Sales, Value Selling, Insider

By Lindsey Elias, Marketing on March 16, 2018

To truly connect with an infinitely varied group of people requires something of you: strong emotional intelligence, or EQ.

Continue Reading
Clones, clients and crises

Marketing, Insider, Sales, Value Selling

By Bri Burkhart, Marketing on March 9, 2018

In the event of a high-stress situation, the relationship between you and your client could become fragile and emotional, and it’s critically important to continue to deliver service that...

Continue Reading
2 mind-blowing paid insurance claims

Claims, Marketing, Sales

By Amber DeFabio, Marketing on March 2, 2018

When rare insurance tales come across your desk, keeping the rarities your clients highlight in mind can actually help you to better cover all of their needs.

Continue Reading
An email a day keeps the client away

Marketing, Insider, Sales, Value Selling

By Bri Burkhart, Marketing on February 23, 2018

Unfortunately, when it comes to email frequency, there is no magic number. The best you can do is know your client, experiment and find a happy medium.

Continue Reading
Get more value from your time with this quick productivity hack

Sales, Value Selling

Before sending your next follow-up email, recap a few top-level meeting details and discuss why it was productive while thanking the recipient for their time.

Continue Reading