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Building loyalty: A focus on retention

Marketing

By Amber DeFabio, Marketing on April 12, 2017

Building loyalty is great for both retention and new business; and rewarding your clients doesn’t need to be as complicated and time consuming as it may sound.

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The 3 “be’s” to creating a buzz-worthy Instagram profile

Marketing

Not every social media outlet is useful for every agent but, if your target audience includes people under the age of 30 then Instagram might be a no-brainer.

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Connecting with clients from your couch

Marketing

By Sarah McCauley, Marketing on February 22, 2017

LinkedIn has become another valuable social media app to download for business networking.

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Building relationships in 140 characters

Marketing

By Taryn Kuhn, Marketing on January 4, 2017

Tweeting in the industry is extremely important when it comes to reaching your followers.

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Expand your reach with Facebook

Marketing

By Taryn Kuhn, Marketing on November 16, 2016

It can be difficult for producers to understand the need to delve into the vast space of Facebook.

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Developing and safeguarding your personal brand is essential

Marketing

By DeAnna Halewski, Marketing on October 19, 2016

In our world today, whether you want it or not, you have a personal brand. What do people think of when they think of you?

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Build your client’s trust

Marketing

Building client trust doesn't have to be difficult. Learn ways to help build that trust and build your insurance book of business.

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4 easy ways to destroy a client relationship

Marketing

Check out these 4 easy tips on how you can destroy a client relationship. See what you can do instead.

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Tips on how to create the best video

Marketing

By DeAnna Halewski, Marketing on July 27, 2016

Creating video content does not need to be time consuming or expensive. Learn some quick tips on what you can do.

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Why is communication important to clients?

Marketing

By DeAnna Halewski, Marketing on June 29, 2016

Client communication is important for marketing purposes. Be sure to touch base regularly using more than just email.

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