People should make purchases based on reason, but more often purchases are made based on bias and emotion.

In order to be successful selling value, you need to sincerely understand your client's emotional state.

Selling insurance is hard work but once you know your numbers and have the discipline required, you can move mountains.

Selling to a group or board can be very challenging. What can you do to stand out? Read more for suggestions.

We need to be competitive when selling insurance. Find out the three tops areas that agents are concerned when providing quality customer service

Give your clients a reason to keep doing business with you. Follow these 4 simple steps.

You don't get the chance to sell value, you have to create the opportunity to sell value. Read about the effort it takes to do so.

Get the top four questions you can ask your prospects when you are looking at selling value over price.

Do you have a succession plan in place? Passing your business on to someone you can trust is something you want to think about if you haven't already.

Don't waste time on business that isn't interested in value over price.