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    How to sell value


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Does your insurance agency need a new source of revenue?

Value Selling, Sales, Marketing, Business

By Bri Burkhart, Marketing on December 13, 2019

One of the best ways to find a new source of premium is to find a new industry to specialize in. But finding the right fit for each agent can be tricky.

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Turn Clients into Your Agency’s Best Advertisers in 4 Simple Steps

Value Selling, Sales, Marketing, Business

By Lindsey Elias, Marketing on November 29, 2019

Use these 4 simple steps to turn your current clients into your agency's best advertisers. If clients are happy, they will happily win you new business.

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Why 'it's not personal, it's business' doesn't work in the insurance industry

Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on October 18, 2019

Let's get personal. Here's how #insurance agents can use relationships to win business:

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This 1 simple practice helps insurance agents ensure customer retention success

Value Selling, Sales, Business

By Lindsey Elias, Marketing on April 19, 2019

Using this 1 simple business practice can help insurance agents to ensure customer retention success within their agency.

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Why you need analytics in your business plan

Technology, Value Selling, Sales, Marketing

By Beckie Boateng-Sampong, Marketing on April 13, 2018

We need to know what our customers are interested in and how they respond to us vs. our competitors. If we ignore this information and carry out campaigns and sales processes without any...

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How to stay focused in a world of interruptions

Insider, Value Selling, Marketing

By Lindsey Elias, Marketing on March 30, 2018

You have important professional goals. When your mind becomes distracted by interruptions, however, your productivity and ability to successfully attain those goals is inevitably delayed.

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Ditch the mob mentality and increase EQ to be better at business

Insider, Value Selling, Sales, Marketing

By Lindsey Elias, Marketing on March 16, 2018

To truly connect with an infinitely varied group of people requires something of you: strong emotional intelligence, or EQ.

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Clones, clients and crises

Insider, Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on March 9, 2018

In the event of a high-stress situation, the relationship between you and your client could become fragile and emotional, and it’s critically important to continue to deliver service that...

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An email a day keeps the client away

Insider, Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on February 23, 2018

Unfortunately, when it comes to email frequency, there is no magic number. The best you can do is know your client, experiment and find a happy medium.

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Get more value from your time with this quick productivity hack

Value Selling, Sales

Before sending your next follow-up email, recap a few top-level meeting details and discuss why it was productive while thanking the recipient for their time.

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