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Building loyalty: A focus on retention

Marketing

By Amber DeFabio, Marketing on April 12, 2017

Building loyalty is great for both retention and new business; and rewarding your clients doesn’t need to be as complicated and time consuming as it may sound.

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The 3 “be’s” to creating a buzz-worthy Instagram profile

Marketing

Not every social media outlet is useful for every agent but, if your target audience includes people under the age of 30 then Instagram might be a no-brainer.

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Be bold for success in sales

Value Selling

Confidence is a major component of sales success. Sometimes, it pays to be bold. However, being bold can be uncertain…it requires high risk tolerance.

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Your key to success: Become an expert

Value Selling

Paying attention to forms and becoming a forms expert pays off exponentially. People respect and trust expertise.

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How to encourage clients to prepare for a disaster

Risk Control

By Stephanie Dillinger, Risk Control on March 15, 2017

The first step clients should take to prepare for a disaster is to know the specific hazards and emergencies that may affect their operations.

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The importance of educating clients on risk management

Risk Control

By Stephanie Dillinger, Risk Control on March 8, 2017

It is important to educate clients about risk management, what it is, and how to implement it into their operations.

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Clients name broker expertise as #1 sought attribute

Value Selling

Clients want insurance experts in their class of business. They want specialists. They want problem solvers.

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Connecting with clients from your couch

Marketing

By Sarah McCauley, Marketing on February 22, 2017

LinkedIn has become another valuable social media app to download for business networking.

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Be wise and specialize

Value Selling

By Art Seifert, Glatfelter Insurance Group on February 15, 2017

By specializing, increased revenue is almost a guarantee. Specialists not only become an expert in the niche, but a trusted adviser.

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Give away to grow your book

Value Selling

The more value I brought to a relationship, the less my client talked about price. My clients wanted value and were willing to pay a little extra to get it.

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