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Marketing

Make the social media process less painful by using a few reliable sources that frequently post new content.

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Stop making these 5 sales mistakes

Sales

By Amber DeFabio, Marketing on June 16, 2017

Let’s skip the pitch and get straight to the good stuff. Regardless of the products you sell, every sales process works similarly.

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Customer satisfaction is the new value

Value Selling

Service is key today, and it is quickly becoming the lightening rod of value.

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Reading: A key to professional success

Value Selling

By Lindsey Elias, Marketing on June 2, 2017

In a technologically-focused world where reading is becoming a lost art, could it also be the key to unmatched success for those who continue to practice it?

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Selling service as value: Can your clients afford you?

Value Selling

One sure way to separate yourself from competing producers is to provide truly effective service. This may sound easy, but in reality, it is a challenge.

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Cyber security awareness: A critical need

Technology

By Lindsey Elias, Marketing on May 19, 2017

We no longer can overlook threats on cyber security needs. Implement procedures to ensure optimum online safety.

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Stay strong with community commitment

Value Selling

A good breakthrough networking option is joining a local nonprofit, as doing so will allow you to begin forming connections within your community.

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Boosting business with quality research

Marketing

It is important to remember that not all search queries produce quality results.

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5 ways to master social media marketing

Marketing

By Sarah McCauley, Marketing on April 28, 2017

Maintaining professional social media channels is vital. Post online to help sell more products, connect with more clients and build greater brand awareness.

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Becoming the "April the Giraffe" of insurance

Marketing

Are you using YouTube to promote yourself in the insurance industry? Video is informative, personal and what people want.

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