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An email a day keeps the client away

Insider, Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on February 23, 2018

Unfortunately, when it comes to email frequency, there is no magic number. The best you can do is know your client, experiment and find a happy medium.

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Set yourself apart in 1 simple step

Insider, Value Selling, Sales, Marketing

By Amber DeFabio, Marketing on February 2, 2018

You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company.

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1 important New Year's resolution that will take you far

Marketing

By Amber DeFabio, Marketing on January 12, 2018

As we start a new year, it’s a great time to work on practicing regular optimism. Optimistic attitudes are highly contagious.

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83% of us react before we do this key skill

Insider, Value Selling, Sales, Marketing

If we are formulating our next thought during that time instead of actively listening to our clients, there’s a lot of information that can be missed.

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Would you like fries with that? 3 tips to sell additional coverage

Insider, Value Selling, Sales, Marketing

By Bri Burkhart, Marketing on December 22, 2017

Just like I know I’m going to order a Big Mac, when your client comes to a meeting, they typically know what insurance products they’re looking to buy.

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Elevator pitches: 3 no-nonsense tips in 3 minutes

Insider, Value Selling, Sales, Marketing

By Rob Kuhn, Glatfelter Religious Practice on December 15, 2017

An elevator pitch is NOT a sales pitch. Instead of trying to sell a product, you should try to describe what you do to help others.

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What Citizen's Fire Academy taught me about insurance

Insider, Marketing

By Sarah McCauley, Marketing on December 8, 2017

Knowing what a day in your client’s life is like will help you to recognize the importance of your role within your agency and your duty to help serve them.

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Are you overlooking the #1 way to attain new clients?

Marketing

By Lindsey Elias, Marketing on November 24, 2017

Happy customers enjoy giving business recommendations, and do so. If you’ve exceeded a client’s expectations, they’re likely to tell others very naturally.

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What does your agency's design say about you?

Marketing

By Ivy O'Connor, Marketing on November 10, 2017

This is a great time to think about best design practices, and to see how a few design-minded tweaks can boost your bottom line

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Happy Halloween!

Insider, Technology, Value Selling, Sales, Marketing, Risk Control

By Glatfelter Program Managers on October 27, 2017

Happy Halloween! Need some humor?

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