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3 steps to prepare your agency for natural disasters

Marketing

By Sarah McCauley, Marketing on September 22, 2017

Having carefully thought-out plans put in place ahead of time can help ensure that your agency and clients are better equipped to handle the storm.

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Give your e-mail open rates a serious boost

Marketing

By Katrina Eicholtz, Marketing on September 1, 2017

You spend time and effort writing your client emails. How can you guarantee that they won’t be ignored? Address the questions above.

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Are you prepared for next-generation clients?

Marketing

By Sarah McCauley, Marketing on July 21, 2017

Having such a large group of potential future clients is an exciting thing, but millennials approach the buying processing differently.

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Finding a pop culture sales & marketing hype-man

Marketing

By Bri Burkhart, Marketing on July 7, 2017

Rather than giving tips for the best sales pitch ever, let’s take a moment to get inspired by finding our own marketing and sales hype-man!

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Sharing isn't just caring; it's vital

Marketing

By Bri Burkhart, Marketing on June 23, 2017

Make the social media process less painful by using a few reliable sources that frequently post new content.

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Boosting business with quality research

Marketing

It is important to remember that not all search queries produce quality results.

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5 ways to master social media marketing

Marketing

By Sarah McCauley, Marketing on April 28, 2017

Maintaining professional social media channels is vital. Post online to help sell more products, connect with more clients and build greater brand awareness.

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Becoming the "April the Giraffe" of insurance

Marketing

By Bri Burkhart, Marketing on April 21, 2017

Are you using YouTube to promote yourself in the insurance industry? Video is informative, personal and what people want.

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Building loyalty: A focus on retention

Marketing

By Amber DeFabio, Marketing on April 12, 2017

Building loyalty is great for both retention and new business; and rewarding your clients doesn’t need to be as complicated and time consuming as it may sound.

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The 3 “be’s” to creating a buzz-worthy Instagram profile

Marketing

By Bri Burkhart, Marketing on April 5, 2017

Not every social media outlet is useful for every agent but, if your target audience includes people under the age of 30 then Instagram might be a no-brainer.

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