• Welcome to Backstage with GIG

    Welcome to Backstage with GIG


    Your all access pass to Insurance Broker Amplification

  • Close-the-Deal.jpg

    Subscribe to Backstage with GIG


    Engage in the discussion

  • CRM.jpg

    How to sell value


    Believe in the product

Why agent + client relationships are a lot like marriage. Plus, 3 tips to build better connections.

Marketing

By Bri Burkhart, Marketing on December 7, 2018

A strong emotional connection with a brand is a stronger driver of customer loyalty than factors like ‘ease’ and ‘effectiveness’ — making relationships key for an insurance agency's...

Continue Reading
Build a positive online reputation and keep it protected

Marketing, Business

By Richie Almeida, Marketing on November 30, 2018

Keeping up with your online reputation is critical, and could potentially drive customers your way. Reputation management can be intimidating, but with the help of these quick tips, you can...

Continue Reading
How can new technology help your insurance agency?

Technology, Marketing, Business

By Jessica Wenrich, Marketing on November 16, 2018

Meeting the needs and expectations of your customers should be the driving force behind going digital. Learn more about new technologies that can help your agency and it's customers.

Continue Reading
Is your insurance agency making these 3 Facebook mistakes?

Marketing

By Bri Burkhart, Marketing on October 19, 2018

Are you looking for Facebook marketing tips for your insurance agency? In order to increase engagement and sales, agents should try to create a social media presence that follows these 3...

Continue Reading
Wait... I can use Facebook to gather leads for my agency?!?

Technology, Sales, Marketing, Business

By Katrina Eicholtz, Marketing on October 5, 2018

Wondering how you can gather leads for your insurance agency using Facebook? Upgrade your social media marketing efforts with these simple steps for getting the most out of Facebook ads and...

Continue Reading
Your customers don't like the insurance industry. And, that's a good thing.

Marketing

By Bri Burkhart, Marketing on September 21, 2018

Why customer service is important for insurance agents and 3 ways agents can utilize customer service to increase their retention rate

Continue Reading
How do you leverage LinkedIn and grow your network?

Sales, Marketing, Business

By Staci Cretu, Marketing on August 24, 2018

Learn how to leverage LinkedIn for professional networking and marketing. How to set up your profile and tips to connect with your audience and grow your connections on LinkedIn.

Continue Reading
Search Engine Optimization: 4 Ways to Make it Work for Your Insurance Agency

Technology, Marketing, Business

By Katrina Eicholtz, Marketing on August 9, 2018

With 3.5 billion Google searches performed each day, your agency needs to stand out against the noise online. Search engine optimization is the practice of improving the quality and...

Continue Reading
The 5-day journey of your next great idea

Marketing, Business

By Brittany Wolf, Marketing on July 27, 2018

Right now, there are ideas in your brain waiting to be triggered and released into your conscious mind. Learn about the best ways to harness this creativity that's working behind the scenes.

Continue Reading
The #1 Key to Increasing Your Company's Profits

Sales, Marketing, Business

By Lindsey Elias, Marketing on June 29, 2018

The answer to increasing your company's profits may be more simple than you think. Do better business and more business with this powerful tactic, which can be the key to gaining and...

Continue Reading