• Welcome to our insurance selling blog

    Welcome to Backstage with GIG


    Your all access pass to Insurance Broker Amplification

  • Subscribe to our blog
    Subscribe to Backstage with GIG

    Engage in the discussion

  • How to sell value

    Believe in the product

Bri Burkhart, Integrated Marketing Specialist

Recent Posts

Are you a workaholic? Why being too productive is bad for your career.

Permission to play: 5 reasons to have more fun and 4 tips to make it happen. 

If all you do is work, work, work, work, work (Rihanna voice)you might be too productive. And, yes. That's possible. 

Trust me, I understand the sense of pride and accomplishment you get after demolishing a long to-do list. But, hyper-efficiency on a daily basis could actually hold you back.

We're wired to think that work and play are opposites, but in fact, they go hand-in-hand. 

"Unfortunately, play has been saddled with the stigma of being fruitless, frivolous, and only for kids. But, play is quite the opposite. Engaging in play not only heightens creativity, it also strengthens our ability to adapt to change, which is essential to evolution and survival." - Halley Bock, author of Life, Incorporated: A Practical Guide To Wholehearted Living

"All work and no play" is a bad business practice. You can only sprint through the day for so long before you become indifferent, bored or burnt-out. 

5 benefits of play include:

Read More
By Bri Burkhart, Integrated Marketing Specialist on Jul 20, 2018 11:00:00 AM

Topics: Business

Why sleep is important and how to get more of it

If you brag about a lack of sleep, you're off base. Try these 4 tips for more sleep.

Have you ever heard, or even worse, participated in a "catching z's" competition?

You come into the office and right off the bat, everyone starts throwing around phrases like, "I was up late working on that proposal last night and I only caught 5 hours of sleep."

Next, someone else steps up to the plate with, "I was up late working on my presentation and I had to get here early to prepare, so I only got 4 hours."

The truth is, both of these people have struck out. Operating on only a few hours of sleep is nothing to brag about. Sleep is important for success. 

Read More
By Bri Burkhart, Integrated Marketing Specialist on Jun 8, 2018 11:00:00 AM

Topics: Business

Achieve uncommon results with these 4 teamwork-focused strategies

How to increase collaboration & teamwork in your business

One-third of your life is spent at work. Meaning, you probably hang out more with your co-workers than with most of your loved ones. 

So, how much time do you spend working with your co-workers? (And, I don't mean beside them.) If you don't collaborate with your co-workers, you might miss out on valuable relationships and your business could be impacted. Is a lack of teamwork hurting your bottom line? 

Read More
By Bri Burkhart, Integrated Marketing Specialist on Jun 1, 2018 11:30:00 AM

Topics: Business

3 Insurance Industry Myths... Debunked.

How to make the insurance industry more appealing to the next generation

By next year, nearly 1/4 of insurance professionals are expected to retire.

With Millennials making up the largest share of the U.S. workforce, you're going to need them. However, studies reveal there is one problem with that: 8 out of 10 Millennials are unfamiliar with insurance as a career path. 

Read More
By Bri Burkhart, Integrated Marketing Specialist on May 24, 2018 11:30:00 AM

6 Benefits of Taking Time Off

52% of Americans have unused vacation time at the end of the year. Here are 2 reasons you want to be the other 48%. 

The State of American Vacation

According to Project Time Off, while America has seen a slight improvement in vacation behavior, we still have some room for improvement: 

Read More
By Bri Burkhart, Integrated Marketing Specialist on May 17, 2018 11:30:00 AM

Topics: Marketing, Business

Is your job killing you?

3 tips for healthy stress-management

You climb into bed, turn off the TV and close your eyes. Then, like clockwork, your mind starts to race. Did I send that follow-up email? Should I have done more work this weekend? Where did I leave that paper? You barely sleep. 

Read More
By Bri Burkhart, Integrated Marketing Specialist on Apr 26, 2018 11:00:00 AM

Becoming the "April the Giraffe" of insurance

Video is the #1 way to reach people

Thanks to Animal Adventure Park and April the giraffe, I don’t think I’m alone in admitting that I’ve spent way too much time watching a pregnant giraffe on YouTube. After weeks of watching April mosey around her pen and eat lots of snacks I began to wonder: how did she become such a great marketer?  

Read More
By Bri Burkhart, Integrated Marketing Specialist on Apr 21, 2017 11:59:30 AM

Topics: Marketing