You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company.
Continue ReadingInsider, Value Selling, Sales, Marketing
You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company.
Continue ReadingA quick analysis of the best and worst cold-calling practices will keep you on your A game and keep new clients interested in partnering with you.
Continue ReadingAs an insurance agent, selling professional liability coverage will require that you are able to drive home the importance of protection in the client’s mind.
Continue ReadingInsider, Value Selling, Sales, Marketing
If we are formulating our next thought during that time instead of actively listening to our clients, there’s a lot of information that can be missed.
Continue ReadingThe appropriate use of rare, handwritten correspondence can solidify your position as someone to do business with.
Continue ReadingInsider, Value Selling, Sales, Marketing
Just like I know I’m going to order a Big Mac, when your client comes to a meeting, they typically know what insurance products they’re looking to buy.
Continue ReadingTo keep abreast of the latest strategies and industry news, you need to keep your finger on the pulse of the industry itself.
Continue ReadingThere seems to be a lot of discussion around the latest insurance applications and how they help a producer be more effective in the sales process.
Continue ReadingThe subject of value vs price can be a touchy one in this situation, but there are ways to make sure your client or prospect knows that cheaper isn't better.
Continue ReadingInsider, Technology, Value Selling, Sales, Marketing, Risk Control
Happy Halloween! Need some humor?
Continue ReadingGlatfelter Insurance Group is a specialty provider of
premier property, casualty, life, accident and health insurance
programs, as well as consulting, education and training.
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