We need to know what our customers are interested in and how they respond to us vs. our competitors. If we ignore this information and carry out campaigns and sales processes without any...

With an independent agency, you have more options than you do with a direct writer. You are able to negotiate with your carriers as they know you have plenty of choices.

To truly connect with an infinitely varied group of people requires something of you: strong emotional intelligence, or EQ.

In the event of a high-stress situation, the relationship between you and your client could become fragile and emotional, and it’s critically important to continue to deliver service that...

When rare insurance tales come across your desk, keeping the rarities your clients highlight in mind can actually help you to better cover all of their needs.

Unfortunately, when it comes to email frequency, there is no magic number. The best you can do is know your client, experiment and find a happy medium.

Before sending your next follow-up email, recap a few top-level meeting details and discuss why it was productive while thanking the recipient for their time.

Consciously scheduling downtime moments into your day-to-day routine has a plethora of benefits, and is proven to help your brain operate at its optimum.

You may think you need clients, but what you really need are loyalists. Loyalists are customers who are die-hard fans of your company and only your company.

A quick analysis of the best and worst cold-calling practices will keep you on your A game and keep new clients interested in partnering with you.