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Harnessing the power of loneliness

 “Loneliness is a better predictor of early death than smoking a pack of cigarettes per day.”

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By Lindsey Elias, Marketing Content Manager on Oct 13, 2017 11:30:00 AM

Topics: Marketing

A mobile future: Experts have long predicted that the future of insurance is mobile

Ten years ago – if you cared at all about pop culture – you were obsessed with two things: Britney Spears shaving her head and the release of the iPhone. Britney’s life is no longer a constant headline (although, people don’t forget), BUT the iPhone has changed our lives forever (and in a huge way). We have officially transitioned from everything going “electronic” to everything going “mobile.” And the insurance industry is no exception.

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By Bri Burkhart, Social Media Coordinator on Oct 6, 2017 11:30:00 AM

Topics: Marketing

The dreaded "s" word

Let’s face it, salespeople get bum raps. When consumers were asked to identify the first word that came to their minds when describing “sales” or “selling,” their most common answers were “pushy,” “sleazy,” “ugh,” “yuck,” “dishonest” and “manipulative.”

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By Amber DeFabio, Marketing Coordinator on Sep 29, 2017 11:30:00 PM

Topics: Sales

3 steps to prepare your agency for natural disasters

The recent devastation caused by Hurricanes Harvey, Irma and Maria reminds us of two things: the importance of community and the importance of being prepared. Though hurricane season may be drawing to a close, natural disasters can and do occur year round. While you’re encouraging your clients to prepare their properties for these potential problems, there are a few important steps that should be taken for yourself, and your agency as well.

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By Sarah McCauley, Social Media Coordinator on Sep 22, 2017 11:30:00 AM

Topics: Marketing

The key to insurance sales success

In my short, 4-year career, I’ve already discovered a few key factors to making and closing deals. The tactic that works best for me is simple: maintain focus on building and growing relationships. I don’t get caught up in attempting to seal deals during first meetings or upon introductions. Instead, I work to understand the client/prospect and what they desire versus what they can afford.

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By Scott Cain, VFIS Sales Executive on Sep 15, 2017 11:30:00 AM

Topics: Sales

The critical importance of succession planning

We get it. Thinking about your own mortality is scary, but when it comes to the future of your business, it's necessary. You want to make sure your legacy continues on with the same, if not better, reputation. There are too many people counting on you for you not to think about what will happen after your retirement.

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By Art Seifert, GPM president on Sep 8, 2017 11:30:00 AM

Topics: Sales

Give your e-mail open rates a serious boost

How often do you find yourself checking your email? According to a study conducted by The Radicati Group, the average office worker receives a whopping 121 emails per day! Assuming that you are working eight hours a day, Monday through Friday, that’s approximately fifteen emails an hour.

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By Katrina Eicholtz, Marketing Intern on Sep 1, 2017 11:00:00 AM

Topics: Marketing

Being successful as a retail agent in the insurance industry

Agents who specialize are happier and do better business, but there are some obstacles that could get in the way of your success if you aren't an expert in your niche. 

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By Art Seifert, GPM president on Aug 25, 2017 11:30:00 AM

Topics: Value Selling

Be aware of these cold calling no-nos

We all know that cold calling isn't the easiest way to gain prospective clients. However, there may be a few things that you are doing to make it harder on yourself. Check out our video and see if you are making these cold calling mistakes.

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By Bri Burkhart, Social Media Coordinator on Aug 18, 2017 11:30:00 AM

Topics: Sales

Finding the agency or brokerage that is right for you

As a new producer looking to launch their career, finding the agency or brokerage that is right for you is the first important step when delving into the industry.

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By Art Seifert, GPM president on Aug 4, 2017 11:11:00 AM

Topics: Value Selling