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Elevator pitches: 3 no-nonsense tips in 3 minutes

You have only about 7 seconds to make a lasting initial impression, which is why we’re not going to talk about eye contact, a good handshake or how to dress. You’ve heard those tips before. It’s time to talk about the nitty gritty parts of an elevator pitch.

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By Rob Kuhn, GRP Marketing Representative on Dec 15, 2017 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

What Citizen's Fire Academy taught me about insurance

Armed with full firefighter gear, a hose and tons of adrenaline, we charged into the practice burn building where we were met by a room full of smoke and fire putting off roughly 800°–1,000° F.

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Topics: Insider, Marketing

Keeping up on the latest innovations in the industry

Research is a non-negotiable part of sales. To keep abreast of the latest strategies and industry news, you need to keep your finger on the pulse of the industry itself. There are many ways to do that, but here are the ones I've found work the best when you have limited time throughout your day to actually do the research.

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By Art Seifert, GPM president on Dec 1, 2017 11:30:00 AM

Topics: Sales

Are you overlooking the #1 way to attain new clients?

In a recent Insurance Journal poll, agencies reported that their biggest challenge was finding new customers. Growing your book can be time consuming and challenging. Cold-calling really doesn’t work anymore.  It takes effort and energy to make connections, allow people to get to know you, show them the value of what you do, and prompt them to want to do business with you.

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By Lindsey Elias, Marketing Content Manager on Nov 24, 2017 11:30:00 AM

Topics: Marketing

The effects of new technology on insurance

There seems to be a lot of discussion around the latest insurance applications and how they help a producer be more effective in the sales process. Which may be true, but there are some drawbacks as well if you get too caught up in technological advancements.

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By Art Seifert, GPM president on Nov 17, 2017 11:30:00 AM

Topics: Sales

What does your agency's design say about you?

“Design is not just what it looks like and feels like. Design is how it works."  - Steve Jobs

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By Ivy O'Connor, Graphic Designer on Nov 10, 2017 11:30:00 AM

Topics: Marketing

Value vs price in the aftermath of natural disasters

At any point in time, the probability that a prospective client is going to buy your product can change based upon what is going on in their personal life. 

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By Art Seifert, GPM president on Nov 3, 2017 3:03:44 PM

Topics: Sales

Happy Halloween!

This falls under policy exclusions, right? Happy Halloween!

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By Glatfelter Program Managers on Oct 27, 2017 11:30:00 AM

Topics: Insider, Technology, Value Selling, Sales, Marketing, Underwriting, Risk Control

You need CRM in your life: Here's why

The formal meaning of “CRM” is customer relationship management, referring to strategies and software that enable a company to organize and optimize its customer relations. But, since I speak on an entirely different level than that of a dictionary, I like to think of it as an old-school paper file that has been brought into the current millennium.  

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By Beckie Boateng-Sampong, Marketing Analyst on Oct 20, 2017 11:30:00 AM

Topics: Marketing

Harnessing the power of loneliness

 “Loneliness is a better predictor of early death than smoking a pack of cigarettes per day.”

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By Lindsey Elias, Marketing Content Manager on Oct 13, 2017 11:30:00 AM

Topics: Marketing