• Welcome to our insurance selling blog

    Welcome to Backstage with GIG

    Your all access pass to Insurance Broker Amplification

  • Subscribe to our blog
    Subscribe to Backstage with GIG

    Engage in the discussion

  • How to sell value

    Believe in the product

7 Incredible Benefits of Lifelong Learning

Is brain exercise the key to a longer life and a bigger budget?

We pride ourselves on getting to the gym and feel guilty if we go too long without a good workout—but how often do we think about exercising our brains? Filling your brain with new thoughts and experiences keeps it healthy, and the benefits of a regularly-exercised brain are tremendous. According to ToYourHealth.com, evidence shows that mental stimulation not only boosts brain function but also reduces the risk of all sorts of diseases and cognitive decline.

Read More
By Lindsey Elias, Marketing Content Manager on Apr 20, 2018 3:35:02 PM

Topics: Business

Why you need analytics in your business plan

Without this data, you'll waste time and money

Last night for dinner, I had an apple and brie flatbread with balsamic glaze. Which, let me tell you, was L.O.V.E.L.Y.  However, without the trial-and-error period of analytics that tested out baking times to ensure just the right amount of crispness, I would have had a meal that tasted like cardboard.

Read More
By Beckie Boateng-Sampong, Marketing Analyst on Apr 13, 2018 11:30:00 AM

Topics: Technology, Value Selling, Sales, Marketing

We find value in your thoughts

Help us improve by providing some quick feedback!

From the inception of our Backstage with GIG blog, we've worked to share valuable information in the form of five-minute reads that we hope you've come to look forward to every Friday. We're always looking to grow and improve from your feedback, so in between crafting these blogs, we spend our time searching for the best topics to benefit you. We've found that the blogs that have been best received and responded to are generally focused on social and psychological marketing and business practices. A few of our "fan favorites" include:

Read More
By Amber DeFabio, Marketing Coordinator on Apr 6, 2018 2:53:09 PM

Topics: Marketing

How to stay focused in a world of interruptions

Work better and faster with these tips to avoid distractions

“Always remember, your focus determines your reality.” – George Lucas

Read More
By Lindsey Elias, Marketing Content Manager on Mar 30, 2018 9:50:42 AM

Topics: Insider, Value Selling, Marketing

Is an independent agency or direct writer better for you?

As a new producer, you'll get more with an independent agency

As a new producer ready to enter the insurance industry, you’ll have to decide who you’d like to work for: an independent agency or a direct writer. Each agency has its own pros and cons, but for me, there was no choice. In my opinion, the benefits of working for an independent agency far outweigh those of a direct writer. Here’s why:

Read More

Topics: Sales

Ditch the mob mentality and increase EQ to be better at business

Connect with your clients through emotional intelligence

You’ve heard it before. The key to being a great agent—(or a great businessperson in general, for that matter), is to form authentic connections with your clients and prospective customers. To really, fully understand them.

Read More
By Lindsey Elias, Marketing Content Manager on Mar 16, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Clones, clients and crises

3 tips on serving clients during disasters

Do “monkey clone” headlines have you pondering the possibility of a real-life Planet of the Apes situation? Imagine the chaos and confusion that would ensue! Or worse, what if in the disarray of the post-apocalyptic-primate-takeover, you slip on a banana peel and become seriously injured? You’re going to need help. And you’re going to need answers.

Read More
By Bri Burkhart, Social Media Coordinator on Mar 9, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

2 mind-blowing paid insurance claims

Coverages you would never expect

When your clients think of insurance, they likely think of the basics: home, car, property and health – which cover things like, well…their home, car, property and health. But people don’t often think about everything those coverages can include when strange and unusual situations present themselves, and because of that, they may be purchasing incomplete or insufficient coverages.                                                                                                                                   

Read More
By Amber DeFabio, Marketing Coordinator on Mar 2, 2018 11:30:00 AM

Topics: Sales, Marketing, Claims

An email a day keeps the client away

How to create high quality client emails

Would you rather get $1 per day or $100 per week for the rest of your life?

Read More
By Bri Burkhart, Social Media Coordinator on Feb 23, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Get more value from your time with this quick productivity hack

Make sure to summarize the discussion

Follow-up emails are sometimes overlooked, however, when it comes to keeping people invigorated, informed and on task, they can be critically important if done properly.

Read More

Topics: Value Selling, Sales