Use these tactics to make your meetings meaningful and productive.
Across all industries, meetings are a necessity. And that's ok--there's lots of power in bringing people together in-person to brainstorm and discuss topics and initiatives. Some of the very best company ideas are discovered this way.
Meetings with clients are shown to be very productive, too. One 2017 study from Mahdi Roghanizad of Western University and Vanessa Bohns of Cornell University noted that when requests are made in-person rather than via email, they are 34 times more successful. Bohns also noted in Harvard Business Review that you would need to request something of 200 people via email to get the same results as asking just six people the same request in person.