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5 Tips to Make the Most Out of Every Meeting

Use these tactics to make your meetings meaningful and productive.

Across all industries, meetings are a necessity. And that's ok--there's lots of power in bringing people together in-person to brainstorm and discuss topics and initiatives. Some of the very best company ideas are discovered this way.

Meetings with clients are shown to be very productive, too. One 2017 study from Mahdi Roghanizad of Western University and Vanessa Bohns of Cornell University noted that when requests are made in-person rather than via email, they are 34 times more successful. Bohns also noted in Harvard Business Review that you would need to request something of 200 people via email to get the same results as asking just six people the same request in person.

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By Lindsey Elias, Marketing Content Manager on May 10, 2018 6:03:27 PM

Topics: Business

The Comfort Zone gets you nowhere

Get uncomfortable to achieve growth and success.

The comfort zone is an easy place to be. It's...well,comfortable. When it becomes our safe space, though, what we may not realize is that being so comfortable is actually stunting our growth. Especially within the professional world, the benefits of stepping outside of your comfort zone can be many, and staying put can hold you back.

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By Lindsey Elias, Marketing Content Manager on May 3, 2018 11:00:00 AM

Topics: Business

Is your job killing you?

3 tips for healthy stress-management

You climb into bed, turn off the TV and close your eyes. Then, like clockwork, your mind starts to race. Did I send that follow-up email? Should I have done more work this weekend? Where did I leave that paper? You barely sleep. 

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By Bri Burkhart, Integrated Marketing Specialist on Apr 26, 2018 11:00:00 AM

7 Incredible Benefits of Lifelong Learning

Is brain exercise the key to a longer life and a bigger budget?

We pride ourselves on getting to the gym and feel guilty if we go too long without a good workout—but how often do we think about exercising our brains? Filling your brain with new thoughts and experiences keeps it healthy, and the benefits of a regularly-exercised brain are tremendous. According to ToYourHealth.com, evidence shows that mental stimulation not only boosts brain function but also reduces the risk of all sorts of diseases and cognitive decline.

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By Lindsey Elias, Marketing Content Manager on Apr 20, 2018 3:35:02 PM

Topics: Business

Why you need analytics in your business plan

Without this data, you'll waste time and money

Last night for dinner, I had an apple and brie flatbread with balsamic glaze. Which, let me tell you, was L.O.V.E.L.Y.  However, without the trial-and-error period of analytics that tested out baking times to ensure just the right amount of crispness, I would have had a meal that tasted like cardboard.

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By Beckie Boateng-Sampong, Marketing Analyst on Apr 13, 2018 11:30:00 AM

Topics: Technology, Value Selling, Sales, Marketing

We find value in your thoughts

Help us improve by providing some quick feedback!

From the inception of our Backstage with GIG blog, we've worked to share valuable information in the form of five-minute reads that we hope you've come to look forward to every Friday. We're always looking to grow and improve from your feedback, so in between crafting these blogs, we spend our time searching for the best topics to benefit you. We've found that the blogs that have been best received and responded to are generally focused on social and psychological marketing and business practices. A few of our "fan favorites" include:

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By Amber DeFabio, Marketing Coordinator on Apr 6, 2018 2:53:09 PM

Topics: Marketing

How to stay focused in a world of interruptions

Work better and faster with these tips to avoid distractions

“Always remember, your focus determines your reality.” – George Lucas

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By Lindsey Elias, Marketing Content Manager on Mar 30, 2018 9:50:42 AM

Topics: Insider, Value Selling, Marketing

Is an independent agency or direct writer better for you?

As a new producer, you'll get more with an independent agency

As a new producer ready to enter the insurance industry, you’ll have to decide who you’d like to work for: an independent agency or a direct writer. Each agency has its own pros and cons, but for me, there was no choice. In my opinion, the benefits of working for an independent agency far outweigh those of a direct writer. Here’s why:

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Topics: Sales

Ditch the mob mentality and increase EQ to be better at business

Connect with your clients through emotional intelligence

You’ve heard it before. The key to being a great agent—(or a great businessperson in general, for that matter), is to form authentic connections with your clients and prospective customers. To really, fully understand them.

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By Lindsey Elias, Marketing Content Manager on Mar 16, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing

Clones, clients and crises

3 tips on serving clients during disasters

Do “monkey clone” headlines have you pondering the possibility of a real-life Planet of the Apes situation? Imagine the chaos and confusion that would ensue! Or worse, what if in the disarray of the post-apocalyptic-primate-takeover, you slip on a banana peel and become seriously injured? You’re going to need help. And you’re going to need answers.

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By Amber DeFabio, Marketing Coordinator on Mar 9, 2018 11:30:00 AM

Topics: Insider, Value Selling, Sales, Marketing