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    How to sell value

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Cold calling: The best and the worst

Value Selling, Sales

By Lindsey Elias, Marketing on January 26, 2018

A quick analysis of the best and worst cold-calling practices will keep you on your A game and keep new clients interested in partnering with you.

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The #1 way to sell Professional Liability Coverage to niche markets

Sales, Value Selling

As an insurance agent, selling professional liability coverage will require that you are able to drive home the importance of protection in the client’s mind.

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1 important New Year's resolution that will take you far


By Amber DeFabio, Marketing on January 12, 2018

As we start a new year, it’s a great time to work on practicing regular optimism. Optimistic attitudes are highly contagious.

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83% of us react before we do this key skill

Marketing, Insider, Sales, Value Selling

If we are formulating our next thought during that time instead of actively listening to our clients, there’s a lot of information that can be missed.

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Have you tried this 1 single step to a lasting impression?

Sales, Value Selling, Insider

The appropriate use of rare, handwritten correspondence can solidify your position as someone to do business with.

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Would you like fries with that? 3 tips to sell additional coverage

Marketing, Insider, Sales, Value Selling

By Bri Burkhart, Marketing on December 22, 2017

Just like I know I’m going to order a Big Mac, when your client comes to a meeting, they typically know what insurance products they’re looking to buy.

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Elevator pitches: 3 no-nonsense tips in 3 minutes

Sales, Insider, Marketing, Value Selling

By Rob Kuhn, Glatfelter Religious Practice on December 15, 2017

An elevator pitch is NOT a sales pitch. Instead of trying to sell a product, you should try to describe what you do to help others.

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What Citizen's Fire Academy taught me about insurance

Marketing, Insider

By Sarah McCauley, Marketing on December 8, 2017

Knowing what a day in your client’s life is like will help you to recognize the importance of your role within your agency and your duty to help serve them.

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Keeping up on the latest innovations in the industry


To keep abreast of the latest strategies and industry news, you need to keep your finger on the pulse of the industry itself.

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Are you overlooking the #1 way to attain new clients?


By Lindsey Elias, Marketing on November 24, 2017

Happy customers enjoy giving business recommendations, and do so. If you’ve exceeded a client’s expectations, they’re likely to tell others very naturally.

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