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  • How to sell value

    Believe in the product

The #1 way to sell Professional Liability Coverage to niche markets

1 important New Year's resolution that will take you far

83% of us react before we do this key skill

Have you tried this 1 single step to a lasting impression?

Would you like fries with that? 3 tips to sell additional coverage

Elevator pitches: 3 no-nonsense tips in 3 minutes

What Citizen's Fire Academy taught me about insurance

Keeping up on the latest innovations in the industry

Are you overlooking the #1 way to attain new clients?

The effects of new technology on insurance

What does your agency's design say about you?

Value vs price in the aftermath of natural disasters

Happy Halloween!

You need CRM in your life: Here's why

Harnessing the power of loneliness

A mobile future: Experts have long predicted that the future of insurance is mobile

The dreaded "s" word

3 steps to prepare your agency for natural disasters

The key to insurance sales success

The critical importance of succession planning

Give your e-mail open rates a serious boost

Being successful as a retail agent in the insurance industry

Be aware of these cold calling no-nos

Finding the agency or brokerage that is right for you

5 tips for training top-notch producers

Are you prepared for next-generation clients?

Cultivating diversity in the insurance sector

Finding a pop culture sales & marketing hype-man

Making the most of first impressions

Sharing isn't just caring; it's vital

Stop making these 5 sales mistakes

Customer satisfaction is the new value

Reading: A key to professional success

Selling service as value: Can your clients afford you?

Cyber security awareness: A critical need

Stay strong with community commitment

Boosting business with quality research

5 ways to master social media marketing

Becoming the "April the Giraffe" of insurance

Building loyalty: A focus on retention

The 3 “be’s” to creating a buzz-worthy Instagram profile

Be bold for success in sales

Your key to success: Become an expert

How to encourage clients to prepare for a disaster

The importance of educating clients on risk management

Clients name broker expertise as #1 sought attribute

Connecting with clients from your couch

Be wise and specialize

Give away to grow your book

8 DO's of actionable Underwriting submissions

The power of a written goal

Building relationships in 140 characters

Value selling and expertise

Taken 4: Ransomeware cyber security

Creating right sized expectations

IT Security: Phish baiting

Move from the rational to the emotional to sell value

Expand your reach with Facebook

Value selling starts with active listening

IT Security: Practice password safety

New producers … know your numbers

Developing and safeguarding your personal brand is essential

Value selling: Are you selling to a group?

The invaluable cost of implementing risk control

Agents are concerned with these 3 things

Build your client’s trust

Re-evaluate your retention strategies with these 4 steps

Value selling: Creating the opportunity

4 easy ways to destroy a client relationship

Value selling: Ask these 3 tough questions

Ensure brokerage success with legacy planning

3 ways to build value using social media

Value selling: Setting expectations

Unlock your inner vlogger

Not all relationships are created equal

We all want value in our lives

Dollars or percentages … what works best in sales

Be more than an email to your clients

Value selling: Distribution

Risk control is good for your clients

Value selling: The cost of managing risk

The challenge in selling value

Welcome Backstage with GIG

Value selling: Believe in the product

Client relationships: Do you have the right tools?

The art of closing a sale